Online social media has utterly revolutionized not just the way we interact, but more importantly the way that customers fundamentally interact with businesses.
With over 800 million users world-wide, Facebook on its own is a huge marketing entity, with many others like Twitter, Youtube, Google Plus and Linkedin. While there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that all kinds of business with a public presence operates, and are now as fundamental to businesses as an email address and a homepage.
But with all of the clear differences social media has brought to the marketing environment, it is essential to have a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of dishonest or clueless companies and “social media experts” which prey on new businesses by over-hyping but under-delivering.
Millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every day. But social media is not magic. Without proper marketing and business basics behind you, a social media presence will fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media needs a continual presence, fresh content and site maintenance to show good results, and that means valuable time spent on it that most companies can’t spare. This is where Social Media Brisbane offers to do the work for you, while welcoming room for oversight and approval by their clients.
Examples of where businesses often do the wrong thing with social media include:
• Bad Content
Dreary or stolen items, outdated advice, and terrible attempts to be hip are common regarding content published online. Be honest with yourself, people who do business on the internet are savvy, and can sniff out deviousness and condescension a mile away.
Building a strong online social network takes time and diligence. A successful network cannot just shoot up overnight, you need time and content in order to grow. Some businesses will start up a social media profile, watch their results for a short period of time and then give up with annoyance when they don’t get the results they hoped for.
This also ties into:
Spacing content out on a regular basis over several platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a steady reminder of your brand’s presence you will be quickly left behind. Just a small weekly update can do wonders for sustaining and developing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the only important tactic.
We also integrate revolutionary Search Engine Optimization procedures into our work, something no other social media group does.
Choosing consultants that value gimmicks before content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and results will only end up as an exercise in frustration.