On-line social media has utterly revolutionized not just the way we interact with each other, but more importantly the way that clients interact with business.
With over 700 million users world-wide, Facebook alone is a gargantuan marketing entity, and of course there are many others like Twitter, Youtube, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that any type of company that has a public presence will operate, and are now as necessary to a business as an email address and a homepage.
But with all the clear changes social media has made to marketing, it is necessary to gain a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes a multitude of shonky or clueless firms and “social media experts” that prey on new businesses by over-hyping the potential and under-delivering.
Millions of dollars and incalculable time is completely wasted on useless social media ventures every year. But social media is not magic. Without proper marketing and business basics behind you, a social media presence will fail and -depressingly- be a waste of time and money.
Despite creating the illusion of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media requires a constant presence, fresh content and site maintenance in order to be successful, which demands valuable time that most companies can’t afford to spare. This is where Social Media Brisbane can do all the work for you, while allowing for oversight and approval by their clients.
Examples of how companies often do the wrong thing with social media include:
• Bad Content
Uninteresting or even stolen articles, out-dated suggestions, and awful attempts to be current are all too common when it comes to what is published online. Admit it, people who do business on the internet are fairly shrewd, and can recognise hypocrisy and arrogance without too much trouble.
Developing a healthy online social network takes time and diligence. A successful network won’t just spring up overnight, you need time and content in order to grow. Often a business will start up a social media profile, watch the results for a month and then give up in frustration when they don’t see the unrealistic results they expected.
This also ties into:
Spacing out your content on a regular basis across numerous platforms is a lot more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a steady reminder of your brand’s presence you will quickly be left behind. Just a weekly update can do wonders for maintaining and developing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, something no other social media group does.
Choosing consultants who concentrate on gimmicks instead of content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and results will only end up as an exercise in frustration.