Online social media has completely revolutionized not only the way people interact, but essentially the way that a customer will deal with business interests.
With over 700 million users worldwide, Facebook on its own is a huge marketing entity, not to mention other social media powerhouses like Youtube, Twitter, Linkedin and Google Plus. Although we are subject to a lot of media hype and hysteria, social media sites have fundamentally altered the way that any type of business with a public presence operates, and are now as fundamental to businesses as an email address and a website.
But with all the clear differences that social media has brought to marketing, it is necessary to gain a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes innumerable dishonest or impractical fly-by-night firms and “social media experts” which focus on new businesses by promising the world but under-delivering.
Many millions of dollars and an immeasurable amount of time is completely wasted on useless social media ventures every day. Social media is not magic. Without solid marketing and business basics behind you, a social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the misconception of “free” advertising with its lack of start-up and/or hosting fees, social media requires a constant presence, fresh content and site maintenance to show good results, which demands valuable time that most businesses can’t spare. This is where Social Media Brisbane offers to do all the work for you, while welcoming room for approval and oversight by their clients.
Examples of how people often go wrong with social media include:
• Bad Content
Dreary or even stolen items, out-dated advice, and embarrassing attempts to be current are common regarding what is published online. Admit it, people who do business on the internet are savvy, and will sniff out deviousness and condescension from miles.
Building a good online social network takes time and determination. A successful network won’t just sprout overnight, you need time and content to see results. A business may start up a social media profile, watch the results for a month and then give up with frustration when they don’t get the results they expected.
This also ties into:
Spacing out your content on a regular schedule over multiple platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a consistent reminder of your brand’s presence you will very quickly be forgotten. Even only a weekly update will do wonders for maintaining and growing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the one and only tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, something that no other social media group does.
Choosing consultants that concentrate on gimmicks before content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and results can only result in it having been an exercise in frustration.