Social Media for Brisbane Businesses Explained

Online social media has absolutely altered not just the way people interact with each other, but essentially the way that clients deal with business interests.

With over 900 million people using the internet world-wide, Facebook on its own is a gigantic marketing body, and of course there are many others such as Twitter, Youtube, Google Plus and Linkedin. While there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of business with a public presence will operate, and are now as fundamental to a business as an email address and a website.

But with all of the obvious differences that social media has brought to marketing, it is crucial to gain a realistic perspective of its capabilities and results.

Sadly, with any kind of new marketing bandwagon comes innumerable shonky or ill-informed companies and “social media experts” who focus on new businesses by promising the world and under-delivering.

Many millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every day. Social media is not magic. Without good marketing and business basics behind it, a social media presence will inevitably fail and -depressingly- be a waste of time and money.

Despite hyping the misconception of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a continual presence, site maintenance and fresh content to result in success, and that demands valuable time that many businesses simply can’t spare. That’s why Social Media Brisbane can do the work for you, while still allowing room for oversight and approval by clients.

Examples of how companies often do the wrong thing with social media include:

• Bad Content
Dull or plagiarised articles, out-dated suggestions, and embarrassing attempts to be current are all too common regarding content published online. Admit it, people who do business on the internet are perceptive, and can recognise smarm and arrogance without too much trouble.

• Impatience
Developing a strong online social network takes time and persistence. A successful network can’t just spring up in a jiffy, it takes time and content to see results. All too often a business will start up a social media profile, watch their results for a short period of time and then give up with annoyance when they don’t receive the results they wanted.
This also ties into:

• Consistency
Spacing out your content on a regular basis across several platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a steady reminder of your brand’s presence you will very quickly be left behind. Just a small weekly update can be beneficial for continuing and developing relationships with customers.

We here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the only important thing.

We also integrate revolutionary Search Engine Optimisation procedures into our work, which is something that no other social media group does.

Choosing consultants that concentrate on gimmicks before content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and results will simply end up as an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Cladding the Queenslander House

Cladding the Queensland house or ‘Queenslander’ with vinyl cladding speaks eloquently of our distinctive lifestyle and is one of the most sensible alternatives to the regular high maintenance of the exterior of our houses whilst also maintaining it’s distinctive character and architectural design.

Queensland has more than one type of housing but a traditional past of building with timber has been dominant. This distinctive tradition originated with rough timber huts of early settlement and developed into the multi-gabled bungalows of the 1930s. Buildings continued until, and were adapted after, the Second World War, leading to more contemporary timber houses.

The most typical early twentieth century Queensland house is characterised by:
• timber construction with corrugated-iron roof;
• highset on timber stumps;
• single-skin cladding for partitions and sometimes external walls;
• verandahs front and/or back, and sometimes the sides;
• decorative features to screen the sun or ventilate the interior.

Some of the negatives for the Queenslander were the high maintenance and poor insulation of the external walls as they were only single skinned and required regular painting. One of the most cost effective ways of rectifying these negatives is to have insulated vinyl cladding install directly over the existing exterior walls. This will leave you with an almost maintenance free exterior that never needs to be painted and also makes the house warmer in winter and helps with cooling costs in the summer.

Vinyl cladding, despite its relatively low price, is an extremely durable product. The colour of vinyl house cladding will last much longer than a cladding option that is painted. The cladding won’t dent like aluminium cladding, and unlike wood cladding, vinyl cladding is resistant to moisture, mould and insects so it won’t rot or deteriorate like wood can over time. In fact, vinyl cladding is one of the most durable options of any type of exterior cladding on the market. Our vinyl wall cladding can withstand extremes in weather including temperature changes and relatively high wind speeds. In fact, our cladding can even withstand cyclonic force winds. The manufacturer of our cladding is so confident in the product they offer an extensive lifetime warranty to back up their claims of how durable the product is.

Keep the character of your Queensland home, reduce maintenance and add insulation.

We offer free quotes for new and old buildings, why not call us today on 1800 684 717 or check out these web sites: Cladding TownsvilleCladding BundabergCladding Ipswich .

End of Lease Cleaning Brisbane – Get Your Bond Back

The scariest thing when it comes to moving at the end of your lease is the cleaning; in order to guarantee that you get your bond money back it is more sensible to hire a professional cleaner to do your dirty work. Sure, it might seem like you can do this yourself, but be careful enough not to under estimate the amount of hard work required. Just imagine where to begin with those never cleaned appliances all around the place, for example how would you clean a light fitting that is full of insects and most likely have never even been dusted. If you still hope that you can do this yourself, just hear this out and decide whether spending your weekend knee-deep in dust and grime is really worth it rather than hiring a professional to handle the situation.

Bond-cleaning-brisbaneIn most cases bond money is normally equivalent to a full month’s rent so it is worth cleaning for. And hiring a professional is not that much expensive if you think about it. A cleaning package including almost all the required services could be bought for a flat fee of $200-$300 on average. For example if you hire B’Bright cleaning service all the required services are available in a single package, that is bond clean, carpet clean and pest control at a very affordable price. But the reason why your choice must be B’Bright cleaning service goes beyond that. B’Bright ensures the quality of service by providing a 100% satisfaction bond back guarantee. That is after the cleaning if you are still going to lose your bond due to any cleaning issue that is covered by the service you bought from B’Bright, they’ll happily return and rectify the problem, ensuring that you get your bond money back. Details: http://www.bbright.com.au/domestic-cleaning-brisbane/bond-cleaning-brisbane/Â Of course, when the real estate agent learns that you have called B’Bright to handle the situation that will hopefully eliminate the likelihood of any nit-picking. So no worries there if you choose B’Bright!

B’Bright offers cleaning services for both domestic and commercial clients and it is one of the dominating competitors in the industry. And for your better comfort it is highly recommended by estate agents as your bond cleaning service provider. At B’Bright, the mission is to provide quality service at a cost effective price for their valued customers. B’Bright is there whenever you need the cleaning as it is open 365 days. You have to be careful when hiring someone to do your cleaning, because at the beginning the package might seem very affordable to mere eye, but when the bill comes at the end of service you can’t believe how it flew up so high! The wise choice here is to allow B’Bright take care of your cleaning needs because then you do not have to worry about these hidden surcharges, B’Bright certifies that the bill is hidden surcharges free. So don’t hesitate to make the choice, why should you get your hands dirty when the ideal professional cleaner is out there? Just call B’Bright and focus on your move and new home without being dragged back to scrub your old one.

Five Benefits of Using Brisbane Shopfitting

Shop fitters design, install and make all the fittings that are needed for commercial offices and general retail shops. Apart from simply making or sourcing counters, displaying units and showcasing for shop fronts, shop fitters also carry out general space refit, architectural joinery, doors and floor coverings.

Shopfitters, after what they have proposed, will not only prepare specifications but also provide the plan’s cost estimates. Also, they will come up with plans for construction and design as well as drawings of the shop’s fit out. Additionally, they will also prepare tenders and quotes for subcontractors, like electricians.

5 Benefits of Using Brisbane Shopfitting experts

1). They make you prepared about the realities of the cost
Even before you get to write a brief to the shopfitter, it is important that you have a rough idea of what you want as well as what you do not want. Walk around and see what your competitors have done, do a research on the supplies and fittings that are available in the market and mix this with your retailing experience to arrive at a rough budget.

A professional shopfitter helps you to know the total amount of money that you will be required to spend. After that, you can work with the shopfitter to see where you can save. It can be very sad to realize that as a result of your inexperience, you miss out on an opportunity to save big time.

2). Borrow the experience of other people
Before finalising your premises, you need to start consulting with your shopfitter. These have a lot of experience in shopfitting, and their suggestions may impact the final choice. These people have the ability to see possible cost blowouts on a certain area that you did not even think of.

At the end of it all, the design of the shopfitter ought to reflect your view of the store’s overall concept. As the retail owner, you want something that holds true to the feel that you want. However, the outcome may not necessarily be to your precise specifications. After all, you are just looking for the shopfitter’s creative input.

You may want to consider getting a quote from 2 or 3 outfitters, and also find out the kind of fitout that they specialize in. One of the ways to tell a good outfitter is the way they make use of the entire space that is available.

3). Give your store an identity
As a business owner, you may want your public space such as storefront, to clearly state your brand, as well as what your brand stands for. This, it is hoped, will give you a competitive edge. If it happens that you feel that way yet you are not sure of the angle from which to approach it, it is important that you get an experienced shopfitter.

4). A unified look
A great outfitting design is known by the complete manner in which the design harmoniously encompasses all the visual aspects of space. A store’s look begins outside with the storefront or office front and also its signage. After that, it goes ahead to tackle point of sale marketing activities. It achieves this promotion at flow/movement patterns in the store and also at the very important decompression zone just in the store. Good Brisbane shopfitting ensures that all details, minute as they may be, are not overlooked.

5). Rejuvenates your store
There are sometimes when you may not necessarily want to set up your maiden office or store, but instead, you may want to shopfitters to better the current appearance of your store so as to keep abreast with the competition or to improve sales. It could also be that you have purchased a shop from your competitor and wants to make that store to be in line with other brands that belong to you. A shopfitter will help you both ways.

To achieve uniformity and conformity in chains and franchises, the parent company may send one specialist who then oversees the fitting of all branches. This way, all the branches will have the common feel and look that the company wants its clients to associate it with. There are certain shop owners who choose to do shop fitting by themselves while others prefer to hire specialty firms or contractors to offer the service. The above are the reasons why hiring a professional Brisbane shopfitting expert is much better than doing the job yourself.

How to stop the flood of election junk mail?

Wherever you live in the world, whether it is a Federal, Presidential, State or Local Council election, your mailbox will groan with the weight of materials aimed at getting your vote. It may be the digital age, but it seems that a piece of paper in your letterbox is still considered the most effective way of getting a message across.

While an informed electorate is essential to the democratic process, there appears to be huge over-sending of junk mail for political purposes – and no clear way on how to stop this. What’s worse, the content of most of the political flyers is simply mudslinging about their opponents with no intellectual substance. Is anyone else reminded of children in the playground?

How can you help stop this unnecessary waste of resources? Imagine the strain on our environment and the large volume of greenhouse gases generated from all the trees cut down, printing and transport of the materials. Grab a cup of tea or your water bottle and let’s get down to it.

We know in Australia that material deemed to be political, educational, religious and charitable is exempt from “No Junk Mail” signed letterboxes according to standards developed by the Australian Catalogue Association. So there is no way to stop it being dumped in your letterbox along with the other junk mail catalogues enticing you to buy all sorts of things you don’t really need. It is probably the same in other countries.

Step 1. Incorrectly addressed political mail
A lot of of your mail may be addressed to former occupants of the house. You need to “return this to sender” with the note “no longer at this address”.

Step 2. Contact each political party or politician that is mailing you
There is no central database so you will need to call the office of each individual sender and ask to be removed from their mailing list. Remember to be nice! You catch more bees with honey than vinegar.

Step 3. National Standard to stop political junk mail
Write a letter to the Electoral Commission asking them to implement a National Standard to limit the number of pieces each political party is allowed to put in each household’s letterbox.

Step 4. Polling day
Don’t forget to recycle any materials you are given on the day – often the Greens Party has a box at the booths for such materials on polling day!

Written by Tracey Bailey, Director of Biome Eco Stores in Brisbane, specialists in water bottles and eco friendly, reusable choices for your home, body and lifestyle.