On-line social media has totally changed not just the way users interact with each other, but more importantly the way that customers fundamentally interact with business interests.
With more than 800 million people using the internet worldwide, Facebook alone is a gigantic marketing body, not to mention other social media powerhouses like Twitter, Youtube, Google Plus and Linkedin. While we are subject to much media hype and hysteria, social media sites have fundamentally changed the way that any kind of business that has a public presence will operate, and are now as necessary to a business as an email address and a homepage.
But along with all of the obvious changes social media has made to marketing, it is crucial to have a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous dishonest or inexperienced companies and “social media experts” that focus on naïve businesses by over-hyping but under-delivering.
Millions of dollars and countless hours are completely wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind you, a social media presence will most certainly fail and simply be a waste of time and money.
Despite creating the misconception of “free” advertising with ‘zero’ start-up and hosting fees, social media must have a constant presence, fresh content and site maintenance in order to be successful, and that means valuable time that many companies can’t afford to spare. This is where Social Media Brisbane does all the work for you, while still allowing for oversight and approval by clients.
Examples of where companies commonly do the wrong thing with social media include:
• Bad Content
Tedious or stolen items, outdated suggestions, and embarrassing attempts to be groovy are all too common when it comes to content published online. People who do business on the internet are savvy, and will sniff out smarm and condescension a mile away.
Building a healthy online social network takes time and diligence. A successful network doesn’t shoot up in a jiffy, you need time and content in order to grow. Often a business will start up a social media profile, watch their results for a month and then give up with anger when they don’t get the results they expected.
This also ties into:
Spacing content out on a regular schedule over numerous platforms is far better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, without a steady reminder of your brand’s presence you will very quickly be forgotten. Just a small weekly update can see results regarding sustaining and developing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a interrelated part of your marketing strategy rather than the one and only tactic.
Most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, which is something that no other social media group does.
Choosing consultants who concentrate on gimmicks before content and that throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results can simply result in it having been an exercise in frustration.