On-line social media has utterly revolutionized not only the way users interact with each other, but essentially the way that clients deal with businesses.
With over 900 million users world-wide, Facebook on its own is a gargantuan marketing body, and of course there are many others such as Youtube, Twitter, Linkedin and Google Plus. While we are subject to much media hype and hysteria, social media sites have fundamentally changed the way that any kind of company that has a public presence operates, and are now as essential to a business as an email address and a homepage.
But with all the obvious changes social media has made to the marketing environment, it is essential to hold a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many dishonest or inexperienced firms and “social media experts” who focus on new businesses by over-hyping the possibilities and being unable to deliver.
Millions of dollars and incalculable time is utterly wasted on useless social media ventures every day. But social media is not magic. Without good marketing and business basics behind you, an online social media presence can only fail and simply be a waste of time and money.
Despite creating the impression of ’no-cost’ advertising with its lack of start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance to result in success, which means valuable time spent on it that most companies can’t spare. This is where Social Media Brisbane does all the work for you, while allowing for approval and oversight by their clients.
Examples of where people commonly do the wrong thing with social media include:
• Bad Content
Unexciting or plagiarised items, outdated advice, and embarrassing attempts to be groovy are common when it comes to content published online. People who do business on the internet are perceptive, and will sniff out hypocrisy and arrogance from miles away.
Creating a strong online social network takes time and determination. A successful network doesn’t sprout up in a snap, it takes time and content to see results. Often a business will start up a social media profile, watch their results for a couple of weeks and then quit with anger when they don’t see the results they expected.
This also ties into:
Spacing out your content regularly over several platforms is far more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Even only a weekly update will do wonders for continuing and growing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimisation procedures into our work, which is something that no other social media group offers.
Choosing consultants that value gimmicks instead of content and that throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and goals can only end up as an exercise in frustration.