Online social media has completely altered not just the way we interact, but more importantly the way that clients fundamentally interact with business.
With over 800 million users world-wide, Facebook on its own is a gargantuan marketing entity, with many others like Youtube, Twitter, Google Plus and Linkedin. Although we are subject to much media hype and hysteria, social media sites have -in the most basic sense- altered the way that all kinds of business with a public presence will operate, and are now as fundamental to businesses as an email address and a website.
But with all of the clear differences that social media has made to marketing, it is essential to have a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes numerous dishonest or impractical fly-by-night firms and “social media experts” that focus on naïve businesses by over-hyping the possibilities but being unable to deliver.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without solid marketing and business basics behind it, an online social media presence will most certainly fail and simply be a waste of time and money.
Despite hyping the impression of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media must have a continual presence, fresh content and site maintenance for successful results, and that means valuable time that most companies can’t spare. That’s why Social Media Brisbane does the work for you, while welcoming for approval and oversight by clients.
Examples of where businesses commonly do the wrong thing with social media include:
• Bad Content
Tedious or even stolen articles, outdated advice, and terrible attempts to be hip are common regarding what is published online. Be real: people on the internet are fairly shrewd, and can sniff out deviousness and condescension a mile away.
Developing a healthy online social network takes time and perseverance. A successful network can’t just shoot up in a snap, it takes time and content in order to grow. A business may create a social media profile, watch the results for a couple of weeks and then give up in anger when they don’t see the unrealistic results they hoped for.
This also ties into:
Spacing content out on a regular basis across numerous platforms is a lot better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a regular reminder of your brand’s presence you will quickly be forgotten. Even only a fortnightly update will see results regarding maintaining and increasing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a interrelated part of your marketing strategy rather than the only important tactic.
We also integrate revolutionary Search Engine Optimization systems into our work, which is something no other social media group does.
Choosing consultants that value gimmicks over content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and goals can only end up as an exercise in frustration.