Social Media for Brisbane Businesses Explained

On-line social media has totally changed not just the way people interact, but essentially the way that customers interact with business interests.

With over 800 million people using the internet worldwide, Facebook on its own is a colossal marketing body, not to mention other social media powerhouses like Youtube, Twitter, Linkedin and Google Plus. Although we are subject to much media hype and hysteria, social media sites have fundamentally altered the way that all types of business that has a public presence operates, and are now as essential to a business as an email address and a web-site.

But with all of the clear changes social media has made to the marketing environment, it is necessary to hold a realistic perspective of its capabilities and results.

Sadly, with any kind of new marketing bandwagon comes numerous shonky or impractical fly-by-night firms and “social media experts” which prey on naïve businesses by promising the world and being unable to deliver.

Many millions of dollars and countless hours are completely wasted on useless social media ventures every day. But social media is not magic. Without solid marketing and business fundamentals behind it, a social media presence will most certainly fail and -depressingly- be a waste of time and money.

Despite creating the illusion of ’no-cost’ advertising with its lack of start-up and hosting fees, social media needs a constant presence, site maintenance and fresh content to show good results, and that means valuable time that most businesses simply can’t afford to spare. This is where Social Media Brisbane does all the work for you, while allowing room for approval and oversight by clients.

Examples of where businesses often go wrong with social media include:

• Bad Content
Dull or plagiarised articles, outdated suggestions, and painful attempts to be hip are common when it comes to what is published online. Admit it, people who do business on the internet are savvy, and can recognise deviousness and condescension from miles.

• Impatience
Creating a good online social network takes time and resolve. A successful network won’t just sprout up in a day, you need time and content to see results. Often a business will create a social media profile, watch their results for a short period of time and then quit with frustration when they don’t receive the results they expected.
This also ties into:

• Consistency
Spacing out your content regularly across several platforms is far more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a regular reminder of your brand’s presence you will very quickly be left behind. Even only a weekly update can be beneficial for continuing and increasing relationships with customers.

We here at Social Media Brisbane know exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the only important thing.

And most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, something no other social media group offers.

Choosing consultants who concentrate on gimmicks instead of content and that throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and goals will simply result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Can I really save fuel with a Truck Wheel Alignment?

Most heavy vehicle owners in the transport industry are asking themselves – How can I save money on my running costs? How can I save on fuel consumption? Will a truck wheel alignment help?

Research & studies conducted around the world show that around 80 percent of medium to heavy vehicles are incorrectly aligned, or have a mis-alignment. If your truck, trailer or bus has incorrectly aligned wheels & axles, you have what we call increased rolling resistance when travelling on the road. This means the engine is working harder than required to push the truck along the road, and the end result is an increase in fuel consumption. Given that fuel can account for up to 50% of the operating costs of a truck or fleet, smart operators must explore all avenues to reduce fuel consumption.
Generally speaking, correcting even slight alignment issues have been shown to result in a saving of 3 – 10 percent on fuel.

3% doesn’t sound too significant does it? Lets take a closer look – One truck runs Brisbane to Sydney (return) 3 times a week (6,000 kms). That’s 312,000 kms a year. Fuel consumption average is 1.85 litres/km. That’s 577,200 litres, current local prices are around $1.49 per litre. Fuel cost for the year – $860,028.00. If you reduced fuel consumption by 3%, you would save $25,800.84!!
Your scenario may be different, but you can see that small changes can make a big difference to the bottom line of your business. There are other areas where you can save on running costs, which will be covered in another article.

If you own one truck or one hundred, and you are not having a regular truck wheel alignment performed as part of your maintenance schedule, you really need to contact your local truck wheel alignment specialist for a chat.

Truckologist is a mobile truck wheel alignment business based in Brisbane, Australia.

End of Lease Cleaning Brisbane – Get Your Bond Back

The scariest thing when it comes to moving at the end of your lease is the cleaning; in order to guarantee that you get your bond money back it is more sensible to hire a professional cleaner to do your dirty work. Sure, it might seem like you can do this yourself, but be careful enough not to under estimate the amount of hard work required. Just imagine where to begin with those never cleaned appliances all around the place, for example how would you clean a light fitting that is full of insects and most likely have never even been dusted. If you still hope that you can do this yourself, just hear this out and decide whether spending your weekend knee-deep in dust and grime is really worth it rather than hiring a professional to handle the situation.

Bond-cleaning-brisbaneIn most cases bond money is normally equivalent to a full month’s rent so it is worth cleaning for. And hiring a professional is not that much expensive if you think about it. A cleaning package including almost all the required services could be bought for a flat fee of $200-$300 on average. For example if you hire B’Bright cleaning service all the required services are available in a single package, that is bond clean, carpet clean and pest control at a very affordable price. But the reason why your choice must be B’Bright cleaning service goes beyond that. B’Bright ensures the quality of service by providing a 100% satisfaction bond back guarantee. That is after the cleaning if you are still going to lose your bond due to any cleaning issue that is covered by the service you bought from B’Bright, they’ll happily return and rectify the problem, ensuring that you get your bond money back. Details: http://www.bbright.com.au/domestic-cleaning-brisbane/bond-cleaning-brisbane/Â Of course, when the real estate agent learns that you have called B’Bright to handle the situation that will hopefully eliminate the likelihood of any nit-picking. So no worries there if you choose B’Bright!

B’Bright offers cleaning services for both domestic and commercial clients and it is one of the dominating competitors in the industry. And for your better comfort it is highly recommended by estate agents as your bond cleaning service provider. At B’Bright, the mission is to provide quality service at a cost effective price for their valued customers. B’Bright is there whenever you need the cleaning as it is open 365 days. You have to be careful when hiring someone to do your cleaning, because at the beginning the package might seem very affordable to mere eye, but when the bill comes at the end of service you can’t believe how it flew up so high! The wise choice here is to allow B’Bright take care of your cleaning needs because then you do not have to worry about these hidden surcharges, B’Bright certifies that the bill is hidden surcharges free. So don’t hesitate to make the choice, why should you get your hands dirty when the ideal professional cleaner is out there? Just call B’Bright and focus on your move and new home without being dragged back to scrub your old one.

Five Benefits of Using Brisbane Shopfitting

Shop fitters design, install and make all the fittings that are needed for commercial offices and general retail shops. Apart from simply making or sourcing counters, displaying units and showcasing for shop fronts, shop fitters also carry out general space refit, architectural joinery, doors and floor coverings.

Shopfitters, after what they have proposed, will not only prepare specifications but also provide the plan’s cost estimates. Also, they will come up with plans for construction and design as well as drawings of the shop’s fit out. Additionally, they will also prepare tenders and quotes for subcontractors, like electricians.

5 Benefits of Using Brisbane Shopfitting experts

1). They make you prepared about the realities of the cost
Even before you get to write a brief to the shopfitter, it is important that you have a rough idea of what you want as well as what you do not want. Walk around and see what your competitors have done, do a research on the supplies and fittings that are available in the market and mix this with your retailing experience to arrive at a rough budget.

A professional shopfitter helps you to know the total amount of money that you will be required to spend. After that, you can work with the shopfitter to see where you can save. It can be very sad to realize that as a result of your inexperience, you miss out on an opportunity to save big time.

2). Borrow the experience of other people
Before finalising your premises, you need to start consulting with your shopfitter. These have a lot of experience in shopfitting, and their suggestions may impact the final choice. These people have the ability to see possible cost blowouts on a certain area that you did not even think of.

At the end of it all, the design of the shopfitter ought to reflect your view of the store’s overall concept. As the retail owner, you want something that holds true to the feel that you want. However, the outcome may not necessarily be to your precise specifications. After all, you are just looking for the shopfitter’s creative input.

You may want to consider getting a quote from 2 or 3 outfitters, and also find out the kind of fitout that they specialize in. One of the ways to tell a good outfitter is the way they make use of the entire space that is available.

3). Give your store an identity
As a business owner, you may want your public space such as storefront, to clearly state your brand, as well as what your brand stands for. This, it is hoped, will give you a competitive edge. If it happens that you feel that way yet you are not sure of the angle from which to approach it, it is important that you get an experienced shopfitter.

4). A unified look
A great outfitting design is known by the complete manner in which the design harmoniously encompasses all the visual aspects of space. A store’s look begins outside with the storefront or office front and also its signage. After that, it goes ahead to tackle point of sale marketing activities. It achieves this promotion at flow/movement patterns in the store and also at the very important decompression zone just in the store. Good Brisbane shopfitting ensures that all details, minute as they may be, are not overlooked.

5). Rejuvenates your store
There are sometimes when you may not necessarily want to set up your maiden office or store, but instead, you may want to shopfitters to better the current appearance of your store so as to keep abreast with the competition or to improve sales. It could also be that you have purchased a shop from your competitor and wants to make that store to be in line with other brands that belong to you. A shopfitter will help you both ways.

To achieve uniformity and conformity in chains and franchises, the parent company may send one specialist who then oversees the fitting of all branches. This way, all the branches will have the common feel and look that the company wants its clients to associate it with. There are certain shop owners who choose to do shop fitting by themselves while others prefer to hire specialty firms or contractors to offer the service. The above are the reasons why hiring a professional Brisbane shopfitting expert is much better than doing the job yourself.

How to stop the flood of election junk mail?

Anywhere on Earth, whether it is a Local Council, Presidential, State or Federal election, your mailbox will groan under the weight of materials aimed at winning your vote. It might be the digital age, but it seems that a letter in your letterbox is still considered the most efficient way of getting a message across.

While an informed electorate is essential to the democratic process, there appears to be huge over-sending of junk mail for political purposes – and no clear way on how to solve this. What’s worse, the content of most of the political flyers is simply mudslinging about their opponents with little to no substance. Is anyone else reminded of children in the playground?

How can you help stop this unnecessary waste of paper? Imagine the strain on our environment and the large volume of greenhouse gases generated from all the trees cut down, printing, electricity and transport of the materials. Grab a cup of tea or your water bottle and let’s get down to it.

We know in Australia that material that is deemed to be political, educational, religious and charitable is exempt from “No Junk Mail” signed letterboxes according to standards developed by the Australian Catalogue Association. So there is no way to stop it being posted in your postbox along with the other junk mail catalogues enticing you to buy all sorts of things you don’t really need. It is probably the same in other countries.

Step 1. Incorrectly addressed political mail
Much of your mail may be addressed to former occupants of the house. You need to “return this to sender” with the note “no longer at this address”.

Step 2. Contact every political party or politician that is mailing you
There is no central database so you will need to call the office of each individual sender and ask to be removed from their mailing list. Remember to be nice! You catch more bees with honey than vinegar.

Step 3. National Standard to stop political junk mail
Write a letter to the Electoral Commission asking them to implement a National Standard to limit the number of pieces each political party is allowed to put in each household’s letterbox.

Step 4. Polling day
Don’t forget to recycle any materials you are given on the day – often the Greens Party has a box at the booths for such materials on polling day!

Written by Tracey Bailey, Director of Biome Eco Stores in Brisbane, specialists in water bottles and eco friendly, reusable choices for your home, body and lifestyle.