Online social media has completely altered not only the way we interact, but essentially the way that a customer will deal with business interests.
With more than 700 million people using the internet world-wide, Facebook on its own is a huge marketing body, and of course there are many others like Youtube, Twitter, Google Plus and Linkedin. Although we are subject to much media hype and hysteria, social media sites have fundamentally altered the way that all kinds of business with a public presence will operate, and are now as essential to businesses as an email address and a web-site.
But along with all the obvious differences that social media has brought to marketing, it is necessary to gain a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many dishonest or clueless companies and “social media experts” which prey on new businesses by over-hyping the potential and under-delivering.
Millions of dollars and incalculable time is wasted on useless social media ventures every year. But social media is not magic. Without solid marketing and business fundamentals behind you, an online social media presence will fail and simply be a waste of time and money.
Despite hyping the impression of “free” advertising with its lack of start-up and hosting fees, social media needs a constant presence, fresh content and site maintenance in order to be successful, and that means valuable time that many companies simply can’t spare. This is where Social Media Brisbane does all the work for you, while welcoming for oversight and approval by their clients.
Examples of where businesses commonly do the wrong thing with social media include:
• Bad Content
Tiresome or stolen articles, out-dated advice, and painful attempts to be hip are all too common when it comes to content published online. Be real: people who do business on the internet are quite shrewd, and can sniff out deviousness and condescension a mile away.
Building a healthy online social network takes time and perseverance. A successful network doesn’t shoot up in a day, you need time and content to see results. A business may create a social media profile, watch the results for a couple of weeks and then quit with frustration when they don’t receive the results they hoped for.
This also ties into:
Spacing out your content on a regular basis across several platforms is a lot more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a steady reminder of your brand’s presence you will be quickly left behind. Just a small fortnightly update can be fantastic for continuing and growing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the be all and end all.
And most importantly, we also integrate revolutionary Search Engine Optimisation methods into our work, which is something that no other social media group offers.
Choosing consultants who value gimmicks instead of content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and goals can simply end up as an exercise in frustration.