Online social media has completely revolutionized not only the way we interact, but essentially the way that clients deal with business interests.
With over 800 million users worldwide, Facebook alone is a gargantuan marketing entity, and of course there are many others such as Youtube, Twitter, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of company with a public presence operates, and are now as essential to businesses as an email address and a homepage.
But with all of the clear changes social media has brought to marketing, it is crucial to have a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many dishonest or impractical fly-by-night firms and “social media experts” which prey on new businesses by promising the world and under-delivering.
Many millions of dollars and incalculable time is utterly wasted on useless social media ideas every year. Social media is not magic. Without proper marketing and business fundamentals behind it, a social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the impression of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media requires a constant presence, site maintenance and fresh content for successful results, which means valuable time spent on it that many businesses simply can’t afford to spare. That’s why Social Media Brisbane offers to do the work for you, while allowing room for approval and oversight by clients.
Examples of how businesses often do the wrong thing with social media include:
• Bad Content
Unexciting or even stolen articles, out-dated suggestions, and painful attempts to be current are all too common when it comes to what is published online. Admit it, people on the internet are fairly shrewd, and will recognise hypocrisy and arrogance from miles away.
Creating a strong online social network takes time and persistence. A successful network will not shoot up in a snap, it takes time and content in order to grow. A business may create a social media profile, watch their results for a couple of weeks and then quit with annoyance when they don’t see the results they expected.
This also ties into:
Spacing content out on a regular basis across numerous platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, without a consistent reminder of your brand’s presence you will be quickly left behind. Just a weekly update will do wonders for sustaining and developing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimisation systems into our work, something no other social media group does.
Choosing consultants who value gimmicks instead of content and that throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and results can only end up as an exercise in frustration.