Online social media has utterly changed not just the way people interact, but more importantly the way that customers fundamentally interact with business interests.
With over 700 million users world-wide, Facebook on its own is a gargantuan marketing entity, not to mention other social media powerhouses such as Youtube, Twitter, Google Plus and Linkedin. Although we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that any kind of business with a public presence will operate, and are now as necessary to a business as an email address and a homepage.
But with all the obvious differences social media has brought to marketing, it is essential to hold a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes numerous shonky or inexperienced firms and “social media experts” that prey on naïve businesses by promising the world but being unable to deliver.
Millions of dollars and incalculable time is wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind it, an online social media presence will inevitably fail and simply be a waste of time and money.
Despite hyping the impression of “free” advertising with ‘zero’ start-up and hosting fees, social media must have a constant presence, fresh content and site maintenance to show good results, and that means valuable time spent on it that most businesses simply can’t afford to spare. This is where Social Media Brisbane can do the work for you, while welcoming room for oversight and approval by their clients.
Examples of how people commonly go wrong with social media include:
• Bad Content
Uninteresting or even stolen items, outdated suggestions, and painful attempts to be groovy are common regarding what is published online. People who do business on the internet are generally savvy, and can sniff out smarm and arrogance in an instant.
Developing a good online social network takes time and diligence. A successful network doesn’t spring up overnight, it takes time and content to see results. Some businesses will create a social media profile, watch the results for a month and then give up in frustration when they don’t receive the unrealistic results they hoped for.
This also ties into:
Spacing out your content regularly across several platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, without a regular reminder of your brand’s presence you will be quickly forgotten. Just a fortnightly update will be beneficial for maintaining and developing relationships with customers.
The team here at Social Media Brisbane understand exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, which is something that no other social media group offers.
Choosing consultants who concentrate on gimmicks instead of content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and results will only end up as an exercise in frustration.