Online social media has absolutely changed not just the way people interact with each other, but essentially the way that clients deal with businesses.
With more than 900 million people using the internet worldwide, Facebook alone is a gigantic marketing entity, not to mention other social media powerhouses such as Youtube, Twitter, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that all types of company that has a public presence operates, and are now as necessary to businesses as an email address and a website.
But along with all the obvious changes social media has made to marketing, it is crucial to hold a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of shonky or inexperienced fly-by-night firms and “social media experts” who prey on new businesses by over-hyping the potential and under-delivering.
Many millions of dollars and countless hours are utterly wasted on useless social media ventures every day. Social media is not magic. Without proper marketing and business basics behind you, a social media presence will inevitably fail and simply be a waste of time and money.
Despite hyping the illusion of “free” advertising with its lack of start-up and/or hosting fees, social media needs a constant presence, fresh content and site maintenance to result in success, which demands valuable time that most companies can’t afford to spare. This is where Social Media Brisbane does the work for you, while encouraging for approval and oversight by their clients.
Examples of where people often do the wrong thing with social media include:
• Bad Content
Unexciting or even stolen articles, out-dated suggestions, and terrible attempts to be groovy are common when it comes to what is published online. Admit it, people who do business on the internet are fairly shrewd, and will sniff out deviousness and arrogance from miles away.
Creating a good online social network takes time and resolve. A successful network will not sprout in a jiffy, it takes time and content in order to grow. Often a business will create a social media profile, watch the results for a month and then quit in anger when they don’t see the results they expected.
This also ties into:
Spacing content out on a regular schedule over several platforms is far better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, without a consistent reminder of your brand’s presence you will very quickly be left behind. Just a small fortnightly update can do wonders for sustaining and growing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, something no other social media group does.
Choosing consultants that value gimmicks before content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and goals can simply result in it having been an exercise in frustration.