On-line social media has utterly revolutionized not only the way we interact with each other, but essentially the way that a customer will fundamentally interact with business interests.
With over 900 million users worldwide, Facebook on its own is a gargantuan marketing body, not to mention other social media powerhouses such as Youtube, Twitter, Linkedin and Google Plus. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that any kind of company that has a public presence will operate, and are now as fundamental to businesses as an email address and a homepage.
But along with all of the obvious differences that social media has made to the marketing environment, it is crucial to have a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes numerous shonky or clueless fly-by-night firms and “social media experts” which prey on naïve businesses by over-hyping the possibilities and under-delivering.
Millions of dollars and countless hours are wasted on useless social media ideas every year. Social media is not magic. Without proper marketing and business fundamentals behind you, a social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the impression of ’no-cost’ advertising with its lack of start-up and hosting fees, social media needs a continual presence, fresh content and site maintenance for successful results, and that demands valuable time that many companies can’t spare. That’s why Social Media Brisbane can do the work for you, while welcoming for approval and oversight by their clients.
Examples of how businesses often do the wrong thing with social media include:
• Bad Content
Tedious or stolen articles, out-dated advice, and awful attempts to be hip are all too common when it comes to what is published online. Be real: people who do business on the internet are savvy, and can sniff out smarm and arrogance a mile away.
Creating a healthy online social network takes time and resolve. A successful network can’t just shoot up in a snap, you need time and content in order to grow. Some businesses will create a social media profile, watch their results for a month and then quit with frustration when they don’t get the unrealistic results they wanted.
This also ties into:
Spacing out your content on a regular basis over multiple platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, if there isn’t a regular reminder of your brand’s presence you will be quickly left behind. Just a weekly update can be beneficial for sustaining and developing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the be all and end all.
We also integrate revolutionary Search Engine Optimisation techniques into our work, something no other social media group does.
Choosing consultants that value gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results will only end up as an exercise in frustration.