On-line social media has totally revolutionized not just the way people interact, but more importantly the way that a customer will deal with business.
With more than 900 million users world-wide, Facebook on its own is a gargantuan marketing body, and of course there are many others such as Twitter, Youtube, Linkedin and Google Plus. Although we are subject to much media hype and hysteria, social media sites have fundamentally changed the way that any type of company with a public presence operates, and are now as necessary to a business as an email address and a website.
But along with all of the clear changes social media has brought to the marketing environment, it is necessary to gain a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of dishonest or clueless firms and “social media experts” that focus on new businesses by over-hyping the possibilities but under-delivering.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without solid marketing and business basics behind you, an online social media presence will fail and -depressingly- be a waste of time and money.
Despite creating the impression of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media must have a continual presence, site maintenance and fresh content to result in success, which means valuable time that many businesses can’t spare. That’s why Social Media Brisbane offers to do all the work for you, while welcoming for approval and oversight by clients.
Examples of where businesses often go wrong with social media include:
• Bad Content
Uninteresting or stolen articles, outdated advice, and painful attempts to be current are common when it comes to what is published online. People on the internet are quite shrewd, and can recognise insincerity and condescension in an instant.
Creating a good online social network takes time and diligence. A successful network will not sprout in a jiffy, it takes time and content in order to grow. A business may create a social media profile, watch their results for a short period of time and then give up in anger when they don’t see the unrealistic results they hoped for.
This also ties into:
Spacing out your content on a regular basis over numerous platforms is a lot more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a consistent reminder of your brand’s presence you will quickly be forgotten. Even only a weekly update can be beneficial for sustaining and growing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimisation procedures into our work, which is something no other social media group offers.
Choosing consultants that value gimmicks over content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results can simply end up as an exercise in frustration.