Online social media has totally revolutionized not only the way people interact with each other, but essentially the way that a customer will fundamentally interact with businesses.
With over 900 million people using the internet worldwide, Facebook on its own is a gigantic marketing body, with many others such as Twitter, Youtube, Google Plus and Linkedin. Although we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that any type of business that has a public presence operates, and are now as necessary to a business as an email address and a homepage.
But with all of the obvious changes social media has made to the marketing environment, it is crucial to hold a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes a great many dishonest or inexperienced fly-by-night firms and “social media experts” that prey on new businesses by promising the world but being unable to deliver.
Millions of dollars and incalculable time is completely wasted on useless social media ideas every year. Social media is not magic. Without solid marketing and business basics behind you, an online social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the impression of “free” advertising with ‘zero’ start-up and/or hosting fees, social media needs a constant presence, fresh content and site maintenance to result in success, and that demands valuable time that many businesses simply can’t afford to spare. That’s why Social Media Brisbane does the work for you, while welcoming for approval and oversight by clients.
Examples of where businesses often do the wrong thing with social media include:
• Bad Content
Tedious or plagiarised articles, out-dated advice, and painful attempts to be groovy are all too common when it comes to content published online. Be honest with yourself, people on the internet are fairly shrewd, and can recognise smarm and arrogance without too much trouble.
Building a healthy online social network takes time and resolve. A successful network can’t just sprout in a jiffy, you need time and content in order to grow. A business may create a social media profile, watch their results for a couple of weeks and then give up in anger when they don’t see the results they expected.
This also ties into:
Spacing content out on a regular schedule over multiple platforms is a lot better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will quickly be left behind. Just a fortnightly update will see results regarding sustaining and growing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the only important thing.
And most importantly, we also integrate revolutionary Search Engine Optimisation methods into our work, which is something that no other social media group does.
Choosing consultants that concentrate on gimmicks over content and who throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and goals will only end up as an exercise in frustration.