On-line social media has totally revolutionized not just the way that people interact with each other, but more importantly the way that a customer will interact with business interests.
With over 900 million people using the internet worldwide, Facebook on its own is a gigantic marketing body, not to mention other social media powerhouses such as Twitter, Youtube, Linkedin and Google Plus. While we are subject to much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all types of business that has a public presence will operate, and are now as necessary to a business as an email address and a website.
But with all the clear differences that social media has brought to the marketing environment, it is crucial to gain a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable shonky or impractical companies and “social media experts” which prey on naïve businesses by over-hyping but being unable to deliver.
Millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every year. But social media is not magic. Without proper marketing and business fundamentals behind it, a social media presence will inevitably fail and simply be a waste of time and money.
Despite creating the misconception of “free” advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance to result in success, which means valuable time that many companies can’t spare. This is where Social Media Brisbane does all the work for you, while welcoming for approval and oversight by their clients.
Examples of where people often go wrong with social media include:
• Bad Content
Tiresome or stolen items, outdated suggestions, and terrible attempts to be groovy are common regarding what is published online. Admit it, people who do business on the internet are fairly shrewd, and can recognise insincerity and arrogance without too much trouble.
Creating a good online social network takes time and persistence. A successful network won’t sprout up overnight, it takes time and content to see results. Often a business will start up a social media profile, watch their results for a couple of weeks and then give up in anger when they don’t get the unrealistic results they wanted.
This also ties into:
Spacing out your content regularly over several platforms is a lot better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a consistent reminder of your brand’s presence you will very quickly be forgotten. Just a weekly update can see results regarding continuing and developing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimization procedures into our work, something no other social media group does.
Choosing consultants that concentrate on gimmicks before content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results will only end up as an exercise in frustration.