On-line social media has absolutely changed not just the way users interact, but more importantly the way that a customer will fundamentally interact with businesses.
With more than 800 million people using the internet worldwide, Facebook alone is a huge marketing entity, with many others such as Twitter, Youtube, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have fundamentally changed the way that all kinds of company that has a public presence operates, and are now as essential to businesses as an email address and a web-site.
But with all the obvious differences social media has brought to marketing, it is crucial to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes innumerable shonky or ill-informed companies and “social media experts” who focus on new businesses by over-hyping the possibilities but under-delivering.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every year. But social media is not magic. Without good marketing and business basics behind it, a social media presence will inevitably fail and simply be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with its lack of start-up and/or hosting fees, social media requires a constant presence, fresh content and site maintenance to result in success, which demands valuable time that many companies can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while encouraging room for approval and oversight by clients.
Examples of how businesses often do the wrong thing with social media include:
• Bad Content
Uninteresting or plagiarised items, outdated suggestions, and embarrassing attempts to be groovy are all too common regarding content published online. Be real: people on the internet are savvy, and will recognise hypocrisy and condescension without too much trouble.
Creating a good online social network takes time and persistence. A successful network can’t just sprout up in a day, you need time and content in order to grow. Often a business will create a social media profile, watch the results for a short period of time and then quit with anger when they don’t get the results they expected.
This also ties into:
Spacing content out on a regular schedule across numerous platforms is far better than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a steady reminder of your brand’s presence you will be quickly left behind. Even only a weekly update will see results regarding maintaining and increasing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimisation procedures into our work, something that no other social media group does.
Choosing consultants that concentrate on gimmicks instead of content and that throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and results can only end up as an exercise in frustration.