On-line social media has completely altered not just the way that people interact, but essentially the way that a customer will deal with business interests.
With over 900 million users world-wide, Facebook on its own is a colossal marketing body, not to mention other social media powerhouses like Youtube, Twitter, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that any type of company that has a public presence will operate, and are now as essential to businesses as an email address and a website.
But with all the obvious differences social media has brought to marketing, it is crucial to gain a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable shonky or inexperienced companies and “social media experts” who focus on naïve businesses by over-hyping the possibilities but under-delivering.
Millions of dollars and countless hours are utterly wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind you, an online social media presence will inevitably fail and simply be a waste of time and money.
Despite hyping the illusion of “free” advertising with ‘zero’ start-up and/or hosting fees, social media must have a constant presence, site maintenance and fresh content in order to be successful, and that demands valuable time spent on it that many companies simply can’t spare. This is where Social Media Brisbane offers to do the work for you, while allowing room for approval and oversight by their clients.
Examples of how companies commonly do the wrong thing with social media include:
• Bad Content
Tedious or stolen items, outdated suggestions, and awful attempts to be current are all too common when it comes to content published online. People who do business on the internet are perceptive, and will recognise smarm and arrogance from miles.
Building a healthy online social network takes time and diligence. A successful network can’t just shoot up overnight, you need time and content to see results. Often a business will create a social media profile, watch their results for a couple of weeks and then quit in annoyance when they don’t receive the results they wanted.
This also ties into:
Spacing content out on a regular schedule across several platforms is far more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, if there isn’t a regular reminder of your brand’s presence you will be quickly forgotten. Even only a weekly update can be beneficial for sustaining and developing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the be all and end all.
And most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something no other social media group offers.
Choosing consultants who value gimmicks instead of content and who throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and goals can only end up as an exercise in frustration.