On-line social media has utterly altered not only the way we interact, but more importantly the way that customers deal with businesses.
With over 900 million users worldwide, Facebook on its own is a huge marketing body, not to mention other social media powerhouses like Youtube, Twitter, Google Plus and Linkedin. While there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that any kind of business that has a public presence operates, and are now as necessary to businesses as an email address and a web-site.
But along with all of the clear differences social media has brought to the marketing environment, it is crucial to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes innumerable dishonest or clueless fly-by-night firms and “social media experts” who focus on naïve businesses by promising the world but being unable to deliver.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ventures every year. But social media is not magic. Without solid marketing and business basics behind you, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media must have a constant presence, site maintenance and fresh content for successful results, and that means valuable time that most businesses simply can’t afford to spare. This is where Social Media Brisbane does all the work for you, while allowing for approval and oversight by clients.
Examples of where companies often go wrong with social media include:
• Bad Content
Dull or even stolen articles, outdated advice, and painful attempts to be hip are common regarding content published online. People on the internet are perceptive, and will recognise smarm and arrogance without too much trouble.
Creating a good online social network takes time and diligence. A successful network cannot just sprout up overnight, it takes time and content to see results. Some businesses will start up a social media profile, watch their results for a short period of time and then give up with frustration when they don’t receive the results they hoped for.
This also ties into:
Spacing out your content on a regular schedule over several platforms is far better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will be quickly left behind. Just a weekly update will do wonders for continuing and developing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the be all and end all.
Most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, which is something no other social media group does.
Choosing consultants who concentrate on gimmicks before content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and goals will only result in it having been an exercise in frustration.