Online social media has absolutely revolutionized not just the way people interact, but more importantly the way that customers interact with business interests.
With over 900 million users world-wide, Facebook alone is a colossal marketing body, with many others such as Twitter, Youtube, Linkedin and Google Plus. While we are subject to much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all types of business with a public presence operates, and are now as fundamental to a business as an email address and a homepage.
But along with all of the clear differences social media has brought to the marketing environment, it is necessary to gain a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes innumerable dishonest or ill-informed companies and “social media experts” who prey on naïve businesses by over-hyping the potential but under-delivering.
Many millions of dollars and countless hours are utterly wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind it, an online social media presence will fail and simply be a waste of time and money.
Despite creating the illusion of ’no-cost’ advertising with its lack of start-up and hosting fees, social media needs a continual presence, fresh content and site maintenance for successful results, and that demands valuable time that many businesses can’t spare. That’s why Social Media Brisbane does the work for you, while allowing room for approval and oversight by clients.
Examples of where businesses often go wrong with social media include:
• Bad Content
Uninteresting or even stolen articles, out-dated suggestions, and terrible attempts to be hip are common regarding content published online. Be real: people on the internet are savvy, and will sniff out deviousness and condescension a mile away.
Developing a strong online social network takes time and perseverance. A successful network can’t just sprout in a snap, you need time and content to see results. A business may start up a social media profile, watch the results for a couple of weeks and then give up with anger when they don’t see the results they wanted.
This also ties into:
Spacing content out regularly across several platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a regular reminder of your brand’s presence you will be quickly forgotten. Just a weekly update can be fantastic for continuing and developing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimisation procedures into our work, something no other social media group does.
Choosing consultants that concentrate on gimmicks over content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and results can only result in it having been an exercise in frustration.