On-line social media has absolutely altered not only the way that people interact with each other, but more importantly the way that clients fundamentally interact with business.
With more than 800 million users worldwide, Facebook on its own is a gigantic marketing body, and of course there are many others such as Twitter, Youtube, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that all kinds of company that has a public presence will operate, and are now as fundamental to a business as an email address and a homepage.
But with all the obvious differences that social media has brought to marketing, it is necessary to hold a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a great many dishonest or clueless fly-by-night firms and “social media experts” which focus on new businesses by over-hyping the possibilities but under-delivering.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every year. Social media is not magic. Without solid marketing and business basics behind you, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the misconception of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media must have a constant presence, fresh content and site maintenance to result in success, and that demands valuable time that many companies can’t afford to spare. This is where Social Media Brisbane offers to do all the work for you, while still allowing for approval and oversight by clients.
Examples of where businesses often go wrong with social media include:
• Bad Content
Dull or even stolen articles, outdated suggestions, and terrible attempts to be hip are all too common when it comes to content published online. Admit it, people who do business on the internet are savvy, and will sniff out hypocrisy and condescension from miles.
Developing a healthy online social network takes time and perseverance. A successful network won’t sprout up in a day, it takes time and content to see results. All too often a business will create a social media profile, watch their results for a short period of time and then quit in annoyance when they don’t see the unrealistic results they wanted.
This also ties into:
Spacing out your content on a regular schedule across several platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will very quickly be left behind. Even only a weekly update can see results regarding sustaining and growing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the only important tactic.
And most importantly, we also integrate revolutionary Search Engine Optimisation techniques into our work, which is something that no other social media group offers.
Choosing consultants that concentrate on gimmicks over content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and results will simply end up as an exercise in frustration.