On-line social media has completely changed not only the way that people interact, but more importantly the way that a customer will deal with business.
With over 800 million users worldwide, Facebook on its own is a colossal marketing body, and of course there are many others like Youtube, Twitter, Google Plus and Linkedin. While there is a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of business that has a public presence will operate, and are now as fundamental to businesses as an email address and a web-site.
But with all of the clear changes social media has brought to marketing, it is essential to gain a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable dishonest or inexperienced fly-by-night firms and “social media experts” which prey on naïve businesses by over-hyping the potential but under-delivering.
Millions of dollars and incalculable time is wasted on useless social media ideas every year. Social media is not magic. Without proper marketing and business basics behind you, a social media presence will most certainly fail and simply be a waste of time and money.
Despite hyping the impression of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media requires a continual presence, fresh content and site maintenance to show good results, and that demands valuable time spent on it that most businesses simply can’t afford to spare. This is where Social Media Brisbane does all the work for you, while welcoming for approval and oversight by their clients.
Examples of how people commonly do the wrong thing with social media include:
• Bad Content
Dreary or stolen articles, outdated advice, and embarrassing attempts to be current are all too common when it comes to content published online. People on the internet are quite shrewd, and can recognise insincerity and condescension without too much trouble.
Creating a strong online social network takes time and persistence. A successful network won’t just shoot up in a day, it takes time and content to see results. All too often a business will start up a social media profile, watch the results for a short period of time and then give up in anger when they don’t see the unrealistic results they expected.
This also ties into:
Spacing out your content regularly over several platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a regular reminder of your brand’s presence you will quickly be left behind. Just a fortnightly update can see results regarding maintaining and developing relationships with customers.
The team here at Social Media Brisbane know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimisation methods into our work, which is something no other social media group offers.
Choosing consultants who value gimmicks instead of content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and results can only end up as an exercise in frustration.