Online social media has utterly revolutionized not only the way users interact, but more importantly the way that customers interact with businesses.
With over 700 million people using the internet world-wide, Facebook on its own is a colossal marketing body, with many others like Youtube, Twitter, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that any kind of business with a public presence will operate, and are now as fundamental to a business as an email address and a website.
But along with all the clear differences that social media has made to marketing, it is necessary to gain a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many dishonest or impractical firms and “social media experts” who prey on new businesses by over-hyping the potential but under-delivering.
Many millions of dollars and an immeasurable amount of time is wasted on useless social media ventures every day. Social media is not magic. Without good marketing and business fundamentals behind it, a social media presence can only fail and simply be a waste of time and money.
Despite creating the impression of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media needs a continual presence, site maintenance and fresh content to show good results, which means valuable time spent on it that most businesses simply can’t afford to spare. That’s why Social Media Brisbane does all the work for you, while allowing for oversight and approval by their clients.
Examples of where businesses often go wrong with social media include:
• Bad Content
Unexciting or plagiarised items, outdated suggestions, and awful attempts to be hip are all too common regarding content published online. Be honest with yourself, people on the internet are quite shrewd, and will sniff out hypocrisy and arrogance from miles away.
Creating a good online social network takes time and resolve. A successful network doesn’t sprout up in a jiffy, you need time and content in order to grow. All too often a business will create a social media profile, watch their results for a short period of time and then quit with annoyance when they don’t see the results they wanted.
This also ties into:
Spacing content out on a regular basis over several platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a regular reminder of your brand’s presence you will be quickly forgotten. Just a small fortnightly update can see results regarding maintaining and increasing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something no other social media group offers.
Choosing consultants that concentrate on gimmicks before content and that throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and goals can simply result in it having been an exercise in frustration.