On-line social media has totally changed not just the way people interact, but more importantly the way that clients interact with businesses.
With over 800 million users world-wide, Facebook alone is a gargantuan marketing entity, and of course there are many others like Youtube, Twitter, Google Plus and Linkedin. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company that has a public presence will operate, and are now as fundamental to a business as an email address and a web-site.
But along with all the obvious differences that social media has made to marketing, it is crucial to hold a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous shonky or clueless fly-by-night firms and “social media experts” which focus on new businesses by promising the world but being unable to deliver.
Many millions of dollars and countless hours are wasted on useless social media ventures every day. Social media is not magic. Without solid marketing and business basics behind you, a social media presence will fail and simply be a waste of time and money.
Despite creating the illusion of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, site maintenance and fresh content to show good results, which means valuable time spent on it that many companies can’t spare. This is where Social Media Brisbane offers to do all the work for you, while still allowing room for approval and oversight by their clients.
Examples of where companies often do the wrong thing with social media include:
• Bad Content
Dreary or even stolen items, out-dated suggestions, and embarrassing attempts to be current are all too common regarding what is published online. Be real: people who do business on the internet are savvy, and will recognise deviousness and condescension in an instant.
Building a healthy online social network takes time and resolve. A successful network won’t spring up in a jiffy, it takes time and content to see results. A business may create a social media profile, watch the results for a couple of weeks and then quit in anger when they don’t get the results they hoped for.
This also ties into:
Spacing content out regularly over multiple platforms is far more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a steady reminder of your brand’s presence you will be quickly left behind. Just a small weekly update will be fantastic for sustaining and developing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the be all and end all.
Most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, something that no other social media group offers.
Choosing consultants that value gimmicks before content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and results will simply end up as an exercise in frustration.