Online social media has absolutely altered not only the way users interact, but more importantly the way that a customer will deal with business.
With over 900 million users world-wide, Facebook on its own is a gigantic marketing entity, and of course there are many others such as Youtube, Twitter, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that all types of company with a public presence operates, and are now as fundamental to businesses as an email address and a homepage.
But along with all the obvious changes social media has brought to marketing, it is crucial to have a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes innumerable shonky or ill-informed companies and “social media experts” who prey on naïve businesses by promising the world but under-delivering.
Many millions of dollars and countless hours are completely wasted on useless social media ventures every day. Social media is not magic. Without good marketing and business basics behind it, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the illusion of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media must have a constant presence, site maintenance and fresh content in order to be successful, and that means valuable time spent on it that most companies simply can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while still allowing for approval and oversight by clients.
Examples of how people commonly go wrong with social media include:
• Bad Content
Dull or even stolen items, outdated advice, and embarrassing attempts to be groovy are common when it comes to content published online. Admit it, people on the internet are quite shrewd, and can recognise deviousness and condescension a mile away.
Building a healthy online social network takes time and diligence. A successful network can’t just spring up in a snap, it takes time and content in order to grow. Often a business will start up a social media profile, watch their results for a short period of time and then quit in frustration when they don’t see the unrealistic results they hoped for.
This also ties into:
Spacing out your content on a regular schedule across several platforms is far more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a consistent reminder of your brand’s presence you will be quickly forgotten. Just a fortnightly update can see results regarding sustaining and growing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the be all and end all.
Most importantly, we also integrate revolutionary Search Engine Optimisation procedures into our work, which is something no other social media group does.
Choosing consultants who value gimmicks before content and that throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and results can simply result in it having been an exercise in frustration.