Ten Common Mistakes To Avoid When Selling Your Home

Selling your home isn’t something that you do every day-unless you’re a real estate agent. Over the years I’ve honed my skills in learning what works when it comes to selling your home, as well as what doesn’t.

Fortunately, other people have made these mistakes so that you don’t have to!

1. Ignoring an estate agent’s style tips

We all develop personal connections to our homes, but sometimes those connections mean that it’s hard to see our home through the eyes of a potential buyer. An experienced agent should know how to present your home in a way that will maximise your home’s selling potential.

2. Underestimating the importance of street appeal

First impressions matter, and potential buyers driving past or inspecting your home will take notice of your property’s exterior. In my experience, people buy in the first five seconds and justify throughout the inspection. Make a good impression from the outset and keep up to date with the mowing and weeding!

3 Under-investing in marketing

A targeted, wide-ranging marketing campaign designed to reach as much as possible of your buying audience is essential. Buyers fall into different groups and demographics, and a high quality marketing campaign will reach out effectively to all of these.

4. Not being switched on about going online

In our office, it’s where about 90% of our buyer enquiry comes from. The more you invest here the better. Only a small percentage of buyers look beyond the first page of property search results!

5. Being afraid to commit to a sale price

Committing to a sale price isn’t an easy task, but it’s one that should be a much easier decision when you consider that almost half of all potential buyers will pass over properties with no listed price. Why? It seems too hard, or worse, they fear it will be out of their range. Take the plunge and name a figure.

6. Holding out for a better price

Though it can be tempting to wait for a better offer, the property market doesn’t play by the rules of Who Dares Wins, so think twice before rejecting that initial offer. In my experience, often the first offer is the highest we’ll receive, and almost every record price we achieve comes from an offer made within the first thirty days.

7. Taking offers personally

A low offer on your property is not a reflection on you, or even on your home. Instead, they’re representative of a willingness to commit to opening negotiations. I always encourage vendors to see a low offer as a starting point rather than a final figure.

8. Opting for appointment-only viewings

Although there is the odd exception, for the most part opening your home for inspection is essential to ensure it’s seen by as many potential buyers as possible. We get around 10 times the buyer traffic if it’s open for inspection as opposed to by appointment viewings.

9. Cutting costs when choosing a real estate agent

If you think the best agent is expensive, try hiring the second best & see how much that costs you!

10. Failing to keep up with property maintenance

It’s almost always cheaper to do it yourself than to let the buyer use it as leverage for a price reduction.

I recently sold a home in Aspley where the building and pest report identified multiple maintenance issues at an estimated repair cost of $15k! As expected, the buyer tired for a $15k price reduction. I intervened & re-quoted with a local trusted trade and they seller got the job done for $3k. Fortunately, I managed to salvage the deal without a price reduction. However this could have been avoided or worse the deal could have fallen through.

So call that plumper you’ve been avoiding! For real estate Aspley, contact Justin Watt of Watt Realty today.

Cheap SEO for Small Business Operators

SEO (search engine optimization) is not optional for any business that wants to enjoy the benefits of an online presence. You need not spend a fortune on SEO – there are several cheap SEO tips that you should consider.

There are several no-cost and cheap SEO tactics that you could try out. If you have enlisted the services of an SEO company, pick a package that has such SEO tactics because it will be cheaper. Blogging is one of the most effective no-cost post-Panda SEO tactics. Blogging allows you to create unique content and to create links. Search engine bots love fresh content and natural links. You are able to incorporate ‘long tail keywords’ that you might not have thought of when you blog. A new URL on the sitemap emanating from your blog brings in search engine robots. The more you are crawled, the greater the possibility of your ranking being adjusted. The uncomplicated URL structures of blogs make them easy to find. Blogging is also advantageous in that it brings you out as an expert in your field, the comments and trackback in blogs encourage interaction, the RSS and links help increase traffic and the feedback helps with product development.

You could publish in guest blogs. You are allowed to leave a link to your website in guest posts. Guest posts in established blogs are also advantageous in that they help you establish authority and credibility.

Create a social profile on Google+, Facebook, Twitter, LinkedIn, YouTube and other social media sites. Establishing a social media profile on the leading social media sites is free of charge. Social media optimization is important in link building and it helps you create unique content.

Press release distribution not only helps you achieve cheap SEO, but it also helps with brand awareness, it brings you referral traffic, it helps with citation-building for local search engine optimization, it helps with reputation management, it helps you to make important announcements, and it is social proof.

Generate such content as articles, helpful troubleshooting ideas, and tips for social Hubs like Squidoo lenses and Hubpages and write articles for article directories like EzineArticles.com. Other than helping your SEO campaign through link building, such content also helps bring you out as an expert in your niche. Other cheap SEO techniques include sitemap creation, social bookmarking, and local SEO (such as placement on Google Places).

You will save money with an SEO service because maintaining an in-house IT team costs more. This is because you have to pay salaries and other benefits even when there is no SEO work being done and you have to pay for office space and to pay administrative costs. Different SEO companies have different rates and you should search carefully to pick the one with cheap SEO services without compromising on quality. Consider the SEO packages on offer and pick the one that best suits you. Go online for your SEO service because you get to compare more options. There are many comparison sites that you could use to pick the company with the best rates. Do not shy away from asking for a discount. Read independent reviews and customer testimonials to ensure that the company with the cheap SEO services is not using Black Hat SEO tactics.

Shrink Wrap Film – Retailers Love It

Manufacturers across the divide continue to produce quality products. We are all too familiar, with the attractive transparent packaging of toys, imported fruits, clothes, pens amongst other things. Unlike the previous times, customers can still have a glimpse into their prospective purchases, carefully examining them without necessarily compromising their state or quality (food).

It is as a result of these demands that the shrink film was developed. In the formative years; we were all accustomed to the brown paper bags which had our tree population on the decline. Subsequent move to the opaque store-name-christened polythene was a further disservice. Then came the perfect solution to all these problems, the shrink film.Initially, the shrink film was exclusively made from PVC (Polyvinylchloride).This is a plastic polymer (third most used plastic in the world) that had the capability of sealing products with a thin layer of plastic sheet. These sheets were often transparent to allow the customer have a view of the product.

The sheet would be wrapped over the product and passed over a heat tunnel or a heat gun. Normally, the length or circumference of the product would be measured, 10% of this value would be added then the sum is divided by two, this would give the size of PVC shrink wrapping to be used. PVC has the ability to shrink by 40% percent giving the packaging a tight grip of the product.

However, with time it was noticed that PVC could release small amounts of hydrogen chloride giving the products a characteristic smell in addition to poisoning. The sealers also would have small carbon deposits. The presence of a plasticizer in PVC had the drawback of hardening and shrinkage during cold weather and extreme stetching with subsequent temperature increases.

These drawbacks meant a suitable shrink film devoid of a plasticizer be developed. Polyolefin was found to have the packaging abilities of PVC but lacked the setbacks that faced the latter. It became a preferred choice of packaging. Offering a stronger seal and fewer odours. Its lack of plasticizer meant no physical changes to the shrink film. It would become the perfect storage solution; all weather .Lack of chlorine in its polymer meant no hydrogen chloride previously characteristic of PVC.

However, while its predecessor PVC enjoys machine compatibility and low cost purchases, polyolefin is the opposite, it remains relatively expensive and hard to use alongside machines.PVC on the other hand remains a suitable choice for manufacturers who don’t deal with edible products. Owing to its cheap price and machine compatibility it is a manufacturers darling.

It is of note that, both polymers are ideal for different packaging purposes. The choice of shrink film is determined by the product, budget and level of technology the producer in question has.

The undeniable fact is, packaging being the cornerstone of branding and advertising can be responsible for high sales volume or the reverse. Manufacturers and producers alike are today faced with the tough task of choosing the ideal packaging material. In the end the functionality of the shrink wrap can only be determined by the manufactures and producers.

The Wonders of Polystyrene

Polystyrene is one of the most popular plastics produced today. It is used in a variety of industries, for the production of materials as diverse as packaging for shipping to thermal insulation for homes. There are several types of polystyrene, each offering unique properties influenced by the process used to produce the plastic.

Extruded polystyrene foam (sometimes referred to by the Dow Chemical brand name, Styrofoam) is an amazing material for construction work or any insulation needs. The extrusion manufacturing process produces a “closed cell” type of plastic, a material with an exceptional degree of mechanical strength which also offers excellent water resistance and low thermal conductivity. Low thermal conductivity makes extruded polystyrene an ideal material for insulation in buildings and other applications. The closed cell structure offers high water resistance allows for usage even in wet or humid environments like might be encountered on roofs, walls or even in refrigerated environments where condensation is a leading concern.

Extruded polystyrene is lightweight, nontoxic and easy to work with. It can be cut and bonded with no hassle, giving construction workers the ease of use that lets them get the job done quickly and efficiently. Even very large sections are lightweight and easy to handle, while still managing to provide amazing mechanical strength, high compression strength and impressive thermal insulation properties. Polystyrene insulation is a favored building material, widely used worldwide in private and commercial applications.

Today polystyrene insulation can be found in almost any building. It is used as the structural core and insulation in walls, floors, roofs, refrigerated trucks, cold rooms, and a multitude of other applications. Its useful water resistant properties have even seen polystyrene used as an effective flotation device in the early days of its development, but its most successful applications have been found in building insulation. Buildings insulated with polystyrene can be much more effectively heated or cooled. The low thermal conductivity makes sure your building retains the heat when its cold but can also breath and release heat when its hot.

Architects and contractors have found ways to make polystyrene work for them outside the construction site. It is often used as a material for architectural models. Similarly, it has found applications in the hobbyist recreational model market. While marketed primarily as a building material, the range of possibilities for extruded polystyrene is only limited by your creativity. It has been used by great effective in unorthodox and exciting new ways by tinkerers and inventors the world over.

The production of extruded polystyrene materials is a careful process that has a history spanning back nearly two hundred years. It is a tale of mind boggling advances in chemistry, engineering and modern manufacturing. Today, modern polystyrene products are the result of decades of work by some of the most brilliant minds of the last two centuries. The combination of all this genius has produced an ideal high quality plastic material which provides enough mechanical strength and proper thermal conductivity properties to serve as one of the essential pieces of the modern contractors toolkit. Polystyrene is an invaluable tool which the world would look quite different without.

Laser Clinic Brisbane

IPL (Intense Pulsed Light) is a light based technology which treats several skin conditions in one treatment. It works in the deeper layers of the skin where traditional skincare cannot reach, thus achieving a far superior result.
Skin concerns such as pigmentation, freckling, sun damage, capillaries, redness, acne scarring and rosacea may be treated with photorejuvenation.

Pulses of light are applied to the skin via a handpiece which filters the wavelengths of light through a layer of ultrasound gel. The treatments remove most types of sun induced pigmentation like freckling, age spots and sun damage. By lessening the darker pigmentation IPL leaves the skin with a more even tone. Vascular skin concerns including capillaries, redness, acne scarring and rosacea are also targeted by the broad wavelengths of light. IPL works particularly well on red acne scarring that is left behind after undergoing acne treatments.

As most people will have several skin concerns, this treatment has become popular as it can address them all. The IPL photorejuvenation also stimulates the production of collagen which will plump and smooth the texture of the skin, improving fine lines, wrinkles and pitted scarring.

There is little or no downtime involved with photorejuvenation. Most people will experience some redness and heat in the area which subsides in several hours after treatment. The most common treatment areas are face, neck, décolletage/chest area and backs of hands.

Photorejuvenation treatments can be utilised as a once off treatment, however a course of treatments will promote the best results. A progressive result can be expected with a change usually noticed within a week after a session which is why IPL Photorejuvenation has gained such popularity among both men and women.

If you are looking for a Laser Clinic Brisbane that offers Acne Treatment Brisbane and IPL Brisbane then please see Image by Laser for a free consultation.