On-line social media has utterly revolutionized not only the way users interact with each other, but essentially the way that customers deal with business.
With more than 800 million users worldwide, Facebook on its own is a huge marketing entity, not to mention other social media powerhouses such as Youtube, Twitter, Google Plus and Linkedin. While we are subject to a lot of media hype and hysteria, social media sites have fundamentally altered the way that all kinds of company that has a public presence will operate, and are now as fundamental to businesses as an email address and a web-site.
But with all the clear differences that social media has made to the marketing environment, it is necessary to have a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes innumerable shonky or ill-informed fly-by-night firms and “social media experts” which focus on new businesses by over-hyping the possibilities but being unable to deliver.
Many millions of dollars and incalculable time is completely wasted on useless social media ideas every year. But social media is not magic. Without proper marketing and business fundamentals behind you, an online social media presence can only fail and simply be a waste of time and money.
Despite hyping the impression of ’no-cost’ advertising with its lack of start-up and hosting fees, social media must have a constant presence, fresh content and site maintenance to show good results, which demands valuable time that many businesses can’t spare. That’s why Social Media Brisbane offers to do all the work for you, while allowing for approval and oversight by clients.
Examples of how people often do the wrong thing with social media include:
• Bad Content
Dreary or plagiarised articles, outdated suggestions, and awful attempts to be groovy are all too common when it comes to what is published online. Admit it, people who do business on the internet are perceptive, and can recognise insincerity and arrogance in an instant.
Creating a good online social network takes time and perseverance. A successful network can’t just shoot up overnight, it takes time and content in order to grow. Often a business will create a social media profile, watch their results for a couple of weeks and then quit with anger when they don’t see the unrealistic results they expected.
This also ties into:
Spacing out your content regularly across multiple platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will very quickly be forgotten. Even only a weekly update can do wonders for continuing and increasing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimization techniques into our work, something no other social media group does.
Choosing consultants that value gimmicks before content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and results will only end up as an exercise in frustration.