On-line social media has totally changed not just the way people interact, but essentially the way that customers interact with business interests.
With over 800 million people using the internet worldwide, Facebook on its own is a colossal marketing body, not to mention other social media powerhouses like Youtube, Twitter, Linkedin and Google Plus. Although we are subject to much media hype and hysteria, social media sites have fundamentally altered the way that all types of business that has a public presence operates, and are now as essential to a business as an email address and a web-site.
But with all of the clear changes social media has made to the marketing environment, it is necessary to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous shonky or impractical fly-by-night firms and “social media experts” which prey on naïve businesses by promising the world and being unable to deliver.
Many millions of dollars and countless hours are completely wasted on useless social media ventures every day. But social media is not magic. Without solid marketing and business fundamentals behind it, a social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the illusion of ’no-cost’ advertising with its lack of start-up and hosting fees, social media needs a constant presence, site maintenance and fresh content to show good results, and that means valuable time that most businesses simply can’t afford to spare. This is where Social Media Brisbane does all the work for you, while allowing room for approval and oversight by clients.
Examples of where businesses often go wrong with social media include:
• Bad Content
Dull or plagiarised articles, outdated suggestions, and painful attempts to be hip are common when it comes to what is published online. Admit it, people who do business on the internet are savvy, and can recognise deviousness and condescension from miles.
Creating a good online social network takes time and resolve. A successful network won’t just sprout up in a day, you need time and content to see results. Often a business will create a social media profile, watch their results for a short period of time and then quit with frustration when they don’t receive the results they expected.
This also ties into:
Spacing out your content regularly across several platforms is far more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a regular reminder of your brand’s presence you will very quickly be left behind. Even only a weekly update can be beneficial for continuing and increasing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and treat it as a cohesive part of a company’s marketing strategy rather than the only important thing.
And most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, something no other social media group offers.
Choosing consultants who concentrate on gimmicks instead of content and that throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and goals will simply result in it having been an exercise in frustration.