On-line social media has utterly altered not only the way users interact with each other, but essentially the way that a customer will interact with business interests.
With more than 900 million people using the internet worldwide, Facebook on its own is a huge marketing body, and of course there are many others like Twitter, Youtube, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all types of company with a public presence operates, and are now as essential to businesses as an email address and a web-site.
But along with all the clear changes social media has brought to the marketing environment, it is necessary to have a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of shonky or impractical firms and “social media experts” that focus on new businesses by over-hyping the potential but under-delivering.
Many millions of dollars and countless hours are wasted on useless social media ideas every year. But social media is not magic. Without proper marketing and business fundamentals behind you, an online social media presence will fail and -depressingly- be a waste of time and money.
Despite hyping the impression of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media requires a continual presence, fresh content and site maintenance for successful results, and that demands valuable time that most companies simply can’t spare. That’s why Social Media Brisbane does all the work for you, while encouraging room for approval and oversight by clients.
Examples of where companies often go wrong with social media include:
• Bad Content
Uninteresting or stolen items, outdated suggestions, and embarrassing attempts to be current are common when it comes to content published online. People on the internet are fairly shrewd, and can sniff out smarm and arrogance a mile away.
Creating a healthy online social network takes time and determination. A successful network will not shoot up in a jiffy, it takes time and content to see results. Some businesses will create a social media profile, watch the results for a couple of weeks and then give up with anger when they don’t see the unrealistic results they hoped for.
This also ties into:
Spacing out your content on a regular basis across a number of platforms is a lot more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a consistent reminder of your brand’s presence you will be quickly forgotten. Even only a weekly update can be fantastic for continuing and increasing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the only important tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, which is something that no other social media group does.
Choosing consultants that concentrate on gimmicks before content and that throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals can simply result in it having been an exercise in frustration.