Online social media has utterly altered not just the way people interact with each other, but essentially the way that a customer will interact with business.
With over 900 million people using the internet world-wide, Facebook on its own is a colossal marketing body, with many others such as Youtube, Twitter, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company with a public presence operates, and are now as fundamental to a business as an email address and a web-site.
But along with all of the obvious differences social media has made to the marketing environment, it is crucial to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many dishonest or ill-informed fly-by-night firms and “social media experts” which prey on new businesses by promising the world and being unable to deliver.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every day. Social media is not magic. Without good marketing and business fundamentals behind it, an online social media presence can only fail and simply be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with its lack of start-up and/or hosting fees, social media needs a constant presence, site maintenance and fresh content for successful results, and that means valuable time that many businesses simply can’t afford to spare. That’s why Social Media Brisbane offers to do the work for you, while allowing room for approval and oversight by clients.
Examples of where companies commonly go wrong with social media include:
• Bad Content
Tedious or even stolen items, outdated suggestions, and embarrassing attempts to be hip are all too common when it comes to content published online. Admit it, people on the internet are perceptive, and can sniff out hypocrisy and arrogance from miles.
Building a good online social network takes time and persistence. A successful network will not shoot up in a snap, it takes time and content in order to grow. Some businesses will start up a social media profile, watch the results for a short period of time and then give up in annoyance when they don’t see the results they wanted.
This also ties into:
Spacing content out on a regular schedule across several platforms is far more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a steady reminder of your brand’s presence you will be quickly forgotten. Just a fortnightly update will do wonders for continuing and developing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, something no other social media group offers.
Choosing consultants who concentrate on gimmicks before content and that throw around buzzwords like “viral” or “Web 2.0” instead of providing strategy and goals can simply end up as an exercise in frustration.