Social Media for Brisbane Businesses Explained

Online social media has totally revolutionized not only the way people interact with each other, but essentially the way that a customer will fundamentally interact with businesses.

With over 900 million people using the internet worldwide, Facebook on its own is a gigantic marketing body, with many others such as Twitter, Youtube, Google Plus and Linkedin. Although we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that any type of business that has a public presence operates, and are now as necessary to a business as an email address and a homepage.

But with all of the obvious changes social media has made to the marketing environment, it is crucial to hold a realistic assessment of its capabilities and results.

With any kind of new marketing bandwagon comes a great many dishonest or inexperienced fly-by-night firms and “social media experts” that prey on new businesses by promising the world but being unable to deliver.

Millions of dollars and incalculable time is completely wasted on useless social media ideas every year. Social media is not magic. Without solid marketing and business basics behind you, an online social media presence will most certainly fail and -depressingly- be a waste of time and money.

Despite creating the impression of “free” advertising with ‘zero’ start-up and/or hosting fees, social media needs a constant presence, fresh content and site maintenance to result in success, and that demands valuable time that many businesses simply can’t afford to spare. That’s why Social Media Brisbane does the work for you, while welcoming for approval and oversight by clients.

Examples of where businesses often do the wrong thing with social media include:

• Bad Content
Tedious or plagiarised articles, out-dated advice, and painful attempts to be groovy are all too common when it comes to content published online. Be honest with yourself, people on the internet are fairly shrewd, and can recognise smarm and arrogance without too much trouble.

• Impatience
Building a healthy online social network takes time and resolve. A successful network can’t just sprout in a jiffy, you need time and content in order to grow. A business may create a social media profile, watch their results for a couple of weeks and then give up in anger when they don’t see the results they expected.
This also ties into:

• Consistency
Spacing content out on a regular schedule over multiple platforms is a lot better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will quickly be left behind. Just a fortnightly update will see results regarding sustaining and growing relationships with customers.

The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a cohesive part of a company’s marketing strategy rather than the only important thing.

And most importantly, we also integrate revolutionary Search Engine Optimisation methods into our work, which is something that no other social media group does.

Choosing consultants that concentrate on gimmicks over content and who throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and goals will only end up as an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Ten Common Mistakes To Avoid When Selling Your Home

Selling your home isn’t something that you do every day-unless you’re a real estate agent. Over the years I’ve honed my skills in learning what works when it comes to selling your home, as well as what doesn’t.

Fortunately, other people have made these mistakes so that you don’t have to!

1. Ignoring an estate agent’s style tips

We all develop personal connections to our homes, but sometimes those connections mean that it’s hard to see our home through the eyes of a potential buyer. An experienced agent should know how to present your home in a way that will maximise your home’s selling potential.

2. Underestimating the importance of street appeal

First impressions matter, and potential buyers driving past or inspecting your home will take notice of your property’s exterior. In my experience, people buy in the first five seconds and justify throughout the inspection. Make a good impression from the outset and keep up to date with the mowing and weeding!

3 Under-investing in marketing

A targeted, wide-ranging marketing campaign designed to reach as much as possible of your buying audience is essential. Buyers fall into different groups and demographics, and a high quality marketing campaign will reach out effectively to all of these.

4. Not being switched on about going online

In our office, it’s where about 90% of our buyer enquiry comes from. The more you invest here the better. Only a small percentage of buyers look beyond the first page of property search results!

5. Being afraid to commit to a sale price

Committing to a sale price isn’t an easy task, but it’s one that should be a much easier decision when you consider that almost half of all potential buyers will pass over properties with no listed price. Why? It seems too hard, or worse, they fear it will be out of their range. Take the plunge and name a figure.

6. Holding out for a better price

Though it can be tempting to wait for a better offer, the property market doesn’t play by the rules of Who Dares Wins, so think twice before rejecting that initial offer. In my experience, often the first offer is the highest we’ll receive, and almost every record price we achieve comes from an offer made within the first thirty days.

7. Taking offers personally

A low offer on your property is not a reflection on you, or even on your home. Instead, they’re representative of a willingness to commit to opening negotiations. I always encourage vendors to see a low offer as a starting point rather than a final figure.

8. Opting for appointment-only viewings

Although there is the odd exception, for the most part opening your home for inspection is essential to ensure it’s seen by as many potential buyers as possible. We get around 10 times the buyer traffic if it’s open for inspection as opposed to by appointment viewings.

9. Cutting costs when choosing a real estate agent

If you think the best agent is expensive, try hiring the second best & see how much that costs you!

10. Failing to keep up with property maintenance

It’s almost always cheaper to do it yourself than to let the buyer use it as leverage for a price reduction.

I recently sold a home in Aspley where the building and pest report identified multiple maintenance issues at an estimated repair cost of $15k! As expected, the buyer tired for a $15k price reduction. I intervened & re-quoted with a local trusted trade and they seller got the job done for $3k. Fortunately, I managed to salvage the deal without a price reduction. However this could have been avoided or worse the deal could have fallen through.

So call that plumper you’ve been avoiding! For real estate Aspley, contact Justin Watt of Watt Realty today.

Five Benefits of Using Brisbane Shopfitting

Shop fitters design, install and make all the fittings that are needed for commercial offices and general retail shops. Apart from simply making or sourcing counters, displaying units and showcasing for shop fronts, shop fitters also carry out general space refit, architectural joinery, doors and floor coverings.

Shopfitters, after what they have proposed, will not only prepare specifications but also provide the plan’s cost estimates. Also, they will come up with plans for construction and design as well as drawings of the shop’s fit out. Additionally, they will also prepare tenders and quotes for subcontractors, like electricians.

5 Benefits of Using Brisbane Shopfitting experts

1). They make you prepared about the realities of the cost
Even before you get to write a brief to the shopfitter, it is important that you have a rough idea of what you want as well as what you do not want. Walk around and see what your competitors have done, do a research on the supplies and fittings that are available in the market and mix this with your retailing experience to arrive at a rough budget.

A professional shopfitter helps you to know the total amount of money that you will be required to spend. After that, you can work with the shopfitter to see where you can save. It can be very sad to realize that as a result of your inexperience, you miss out on an opportunity to save big time.

2). Borrow the experience of other people
Before finalising your premises, you need to start consulting with your shopfitter. These have a lot of experience in shopfitting, and their suggestions may impact the final choice. These people have the ability to see possible cost blowouts on a certain area that you did not even think of.

At the end of it all, the design of the shopfitter ought to reflect your view of the store’s overall concept. As the retail owner, you want something that holds true to the feel that you want. However, the outcome may not necessarily be to your precise specifications. After all, you are just looking for the shopfitter’s creative input.

You may want to consider getting a quote from 2 or 3 outfitters, and also find out the kind of fitout that they specialize in. One of the ways to tell a good outfitter is the way they make use of the entire space that is available.

3). Give your store an identity
As a business owner, you may want your public space such as storefront, to clearly state your brand, as well as what your brand stands for. This, it is hoped, will give you a competitive edge. If it happens that you feel that way yet you are not sure of the angle from which to approach it, it is important that you get an experienced shopfitter.

4). A unified look
A great outfitting design is known by the complete manner in which the design harmoniously encompasses all the visual aspects of space. A store’s look begins outside with the storefront or office front and also its signage. After that, it goes ahead to tackle point of sale marketing activities. It achieves this promotion at flow/movement patterns in the store and also at the very important decompression zone just in the store. Good Brisbane shopfitting ensures that all details, minute as they may be, are not overlooked.

5). Rejuvenates your store
There are sometimes when you may not necessarily want to set up your maiden office or store, but instead, you may want to shopfitters to better the current appearance of your store so as to keep abreast with the competition or to improve sales. It could also be that you have purchased a shop from your competitor and wants to make that store to be in line with other brands that belong to you. A shopfitter will help you both ways.

To achieve uniformity and conformity in chains and franchises, the parent company may send one specialist who then oversees the fitting of all branches. This way, all the branches will have the common feel and look that the company wants its clients to associate it with. There are certain shop owners who choose to do shop fitting by themselves while others prefer to hire specialty firms or contractors to offer the service. The above are the reasons why hiring a professional Brisbane shopfitting expert is much better than doing the job yourself.

SEO Brisbane and Why You Must Consider The Importance Of Being Found Online

There are several reasons why you should never undervalue the importance of being found in Google. Majority consumers are now using the Google search engine to look for products and services. If you are truly competing for customers, it will take more than simply publishing your company’s ad in a local newspaper or in the yellow pages. In this economy, it is imperative to be found online, especially in various leading search engines.

Top Three Reasons Why You Must Consider The Importance Of Being Found In Google:

1. Majority of Buying Decisions Begin With An Online Search
Research shows that majority of potential customers look online before looking anywhere else. In fact, 96% of consumers are using the Internet to look for products and services in their local area. Wondering which tools do they usually use? It is found that majority use the Google search engine. Having said that, merely creating a website, will not suffice.

2. Your Google Ranking Can Directly Impact Your Sales And Profit
Getting found online in a Google search when users type in a keyword or phrase, is extremely important. Your profits can fall or rise due to your ranking in a Google search. You will also have to market your website in such a manner that allows customers to find your business site first while they are searching online for products and services offered by your business.

3. You can Truly Compete For Customers By Being Found In The Top Google Search Engine Results
For all those who are facing market competition for their listed keywords, hiring the services of an SEO company, will certainly be the best decision for them. Remember, you aren’t really in business unless you can be found in the top Google search engine ranking. Also, it could be too much work if you try to blog your way to the top, all on your own.

Happy Talk Media, a reputed and leading Brisbane SEO company, is able to offer SEO packages to its Brisbane customers. These will help your website get easily found in Google. You must consider hiring the services of an SEO company to bring an improved Google search engine ranking for your site.

Affordable SEO Packages For Top Google Search Engine Ranking

Search engine optimization (SEO) is a crucial aspect for every business. Regardless of whether you are running your personal website or a business website, you will require http://www.gumtree.com.au/s-ad/brisbane-city/graphic-web-design/seo-brisbane-by-happy-talk-media/1032475760 related packages for numerous reasons. The harder your competition works, the longer will it take for your website to show up in Google search results.

You can truly learn how to master strategies related to website optimization. Although many people know the basic tricks for website search engine optimization, yet there are other significant SEO factors they tend to overlook. This is exactly why you must consider hiring a professional SEO Brisbane package for higher Google ranking.

Never overlook the power of targeting local search for SEO. Even if your business hopes to acquire customers from a global base through your site, do not ignore the benefits of being found on Google maps.

The benefits of a steel rainwater tank

Queenslandwide steel rainwater tanks are an increasingly common sight across the Australian suburban landscape, and for good reason. We live in a hot, dry country where every drop counts, and many homeowners are eager to protect the earth’s precious resources and save money at the same time. While earlier models tended to be bulky and unattractive, the latest domestic water tanks are specially designed to fit into awkward spaces and complement modern architecture. Steel is proving to be the correct choice, not only for its stylish looks, but for its durability.

Space is a premium on urban blocks with smaller land sizes. Because of this Queenslandwide’s extensive range of custom-size slimline water tanks are increasingly popular in urban areas of Australia, where space is a real problem. These slimline water tanks have evolved so oval tanks, rectangular tanks and other configurations meet the needs of customers who don’t have the space to fit the traditional round water tanks on their blocks.

The benefits of a steel rainwater tank for your home are considerable and will offer you plenty of return on your investment, and you don’t need to live in a rain forest area or a high rain density area to have one.

Australia is now embracing the water tank phenomenon and at Queenslandwide Tanks, we are here to help you with all you need to know when it comes to rainwater harvesting. When you invest in a Aquaplate water tank, you will be able to collect most of the rain that falls on your roof if you have it connected to your gutters and downpipes. For example, if 10mm of rain falls onto about 100m2 of your roof, you will collect about 1000 Litres of rainwater into your water tank. Just imagine, after 4 days of light rain you could easily harvest around 4000 litres of rainwater.

The benefit of rainwater tanks are endless and of course ensures that your home becomes environmentally friendly. You can reduce the amount of water used from the main supply therefore reducing your drain on this precious resource. By reducing the demand on mains water to your home, you will reduce your water bills, and by connecting the rainwater tank to a rainwater pump you will be able to water your gardens, wash your cars and fill your swimming pool whenever you want at no cost.

The other benefits of installing a Slimline rain water tank in your home are the government rebates now available to residents across Australia. And did you know that rainwater is actually less salty than dam supplies therefore it is much healthier for your gardens and appliances like your washing machine as they will actually be better of using rain water. The other benefit of owning rain water tanks means that you will never have to worry about water restrictions around the home for washing your car and watering your garden.

Imagine how easy it would be to wash your car with rainwater whenever you like, and imagine how beautiful your lawn and plants are going to look when you start using rainwater for your garden.

It’s best to use the water in the tank on a regular basis so there is always storage capacity available in the water tank when it rains. By connecting your water tank to a washing machine or toilet, you will get good use of the tanks supply and will allow rainfall to re-fill the rain water tank more often. By using the water tank this way you will maximize the amount of rainwater you will harvest and the money you will save.

If you are looking for Steel Tanks Brisbane, Slimline Tanks Brisbane or Water Tanks Brisbane