On-line social media has absolutely altered not only the way we interact with each other, but more importantly the way that clients fundamentally interact with businesses.
With more than 900 million users worldwide, Facebook on its own is a huge marketing entity, with many others such as Youtube, Twitter, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of business that has a public presence will operate, and are now as necessary to a business as an email address and a website.
But along with all the clear differences that social media has made to marketing, it is necessary to gain a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes a great many dishonest or ill-informed firms and “social media experts” that focus on naïve businesses by over-hyping the potential but under-delivering.
Many millions of dollars and incalculable time is utterly wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without proper marketing and business basics behind you, an online social media presence will fail and -depressingly- be a waste of time and money.
Despite creating the misconception of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media requires a continual presence, fresh content and site maintenance to result in success, which means valuable time that many companies can’t spare. That’s why Social Media Brisbane offers to do all the work for you, while encouraging for approval and oversight by clients.
Examples of where businesses commonly go wrong with social media include:
• Bad Content
Unexciting or stolen items, outdated suggestions, and embarrassing attempts to be hip are all too common regarding content published online. Be real: people who do business on the internet are quite shrewd, and will sniff out smarm and arrogance a mile away.
Building a healthy online social network takes time and perseverance. A successful network cannot just shoot up in a jiffy, you need time and content in order to grow. A business may create a social media profile, watch their results for a short period of time and then quit with anger when they don’t get the results they expected.
This also ties into:
Spacing out your content on a regular schedule over multiple platforms is far better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, without a consistent reminder of your brand’s presence you will quickly be forgotten. Even only a fortnightly update can see results regarding continuing and growing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a part of your marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimization techniques into our work, something that no other social media group does.
Choosing consultants who concentrate on gimmicks instead of content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and goals will simply result in it having been an exercise in frustration.