On-line social media has totally altered not only the way we interact with each other, but essentially the way that clients fundamentally interact with business interests.
With more than 800 million people using the internet world-wide, Facebook alone is a gargantuan marketing entity, not to mention other social media powerhouses such as Youtube, Twitter, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company with a public presence operates, and are now as essential to a business as an email address and a website.
But with all the obvious changes social media has brought to the marketing environment, it is essential to have a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes a great many shonky or clueless fly-by-night firms and “social media experts” who prey on new businesses by over-hyping but being unable to deliver.
Many millions of dollars and incalculable time is completely wasted on useless social media ideas every year. Social media is not magic. Without solid marketing and business basics behind it, an online social media presence will fail and -depressingly- be a waste of time and money.
Despite creating the impression of ‘free’ advertising with its lack of start-up and hosting fees, social media requires a continual presence, site maintenance and fresh content in order to be successful, which means valuable time spent on it that most businesses can’t afford to spare. This is where Social Media Brisbane offers to do the work for you, while encouraging room for oversight and approval by their clients.
Examples of where people often go wrong with social media include:
• Bad Content
Unexciting or plagiarised items, out-dated suggestions, and terrible attempts to be current are all too common regarding what is published online. Be real: people who do business on the internet are fairly shrewd, and can sniff out deviousness and arrogance without too much trouble.
Creating a strong online social network takes time and diligence. A successful network can’t just shoot up in a jiffy, you need time and content to see results. Often a business will create a social media profile, watch their results for a couple of weeks and then give up with anger when they don’t get the unrealistic results they expected.
This also ties into:
Spacing content out regularly over several platforms is a lot better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a steady reminder of your brand’s presence you will very quickly be left behind. Even only a fortnightly update can be fantastic for continuing and developing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimisation methods into our work, something no other social media group offers.
Choosing consultants that value gimmicks instead of content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and goals can only end up as an exercise in frustration.