Online social media has completely revolutionized not only the way people interact, but more importantly the way that clients deal with business interests.
With more than 800 million people using the internet world-wide, Facebook on its own is a gigantic marketing entity, with many others like Twitter, Youtube, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company that has a public presence operates, and are now as essential to a business as an email address and a website.
But with all the clear changes social media has made to the marketing environment, it is crucial to gain a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of dishonest or ill-informed firms and “social media experts” that prey on new businesses by over-hyping the possibilities but being unable to deliver.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every year. Social media is not magic. Without good marketing and business basics behind it, an online social media presence can only fail and simply be a waste of time and money.
Despite hyping the misconception of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media needs a constant presence, fresh content and site maintenance in order to be successful, which means valuable time spent on it that most businesses can’t afford to spare. This is where Social Media Brisbane does the work for you, while allowing for approval and oversight by their clients.
Examples of how companies often do the wrong thing with social media include:
• Bad Content
Boring or plagiarised items, outdated suggestions, and terrible attempts to be hip are all too common when it comes to what is published online. People who do business on the internet are savvy, and can recognise hypocrisy and arrogance a mile away.
Building a good online social network takes time and perseverance. A successful network doesn’t shoot up in a day, it takes time and content to see results. A business may start up a social media profile, watch the results for a couple of weeks and then give up in anger when they don’t get the unrealistic results they wanted.
This also ties into:
Spacing out your content regularly across a number of platforms is far better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, without a regular reminder of your brand’s presence you will very quickly be forgotten. Just a weekly update will see results regarding maintaining and increasing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, something that no other social media group offers.
Choosing consultants that value gimmicks over content and who throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and goals can simply end up as an exercise in frustration.