Online social media has absolutely revolutionized not only the way we interact, but more importantly the way that clients fundamentally interact with business.
With over 700 million users world-wide, Facebook on its own is a colossal marketing body, with many others such as Twitter, Youtube, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have fundamentally altered the way that any kind of business with a public presence will operate, and are now as necessary to a business as an email address and a homepage.
But with all the clear differences social media has made to the marketing environment, it is necessary to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many dishonest or clueless firms and “social media experts” which prey on naïve businesses by over-hyping the potential but being unable to deliver.
Millions of dollars and countless hours are utterly wasted on useless social media ventures every year. Social media is not magic. Without proper marketing and business basics behind it, a social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the misconception of “free” advertising with ‘zero’ start-up and hosting fees, social media requires a constant presence, fresh content and site maintenance to result in success, which demands valuable time spent on it that many companies can’t afford to spare. That’s why Social Media Brisbane offers to do the work for you, while allowing for approval and oversight by their clients.
Examples of how people commonly do the wrong thing with social media include:
• Bad Content
Tiresome or plagiarised items, outdated advice, and terrible attempts to be hip are common regarding what is published online. Admit it, people on the internet are savvy, and will recognise deviousness and condescension from miles.
Building a strong online social network takes time and determination. A successful network can’t just sprout in a snap, it takes time and content to see results. A business may create a social media profile, watch their results for a short period of time and then quit in annoyance when they don’t get the unrealistic results they expected.
This also ties into:
Spacing content out on a regular basis across a number of platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a steady reminder of your brand’s presence you will be quickly left behind. Even only a weekly update will be beneficial for maintaining and increasing relationships with customers.
We here at Social Media Brisbane know exactly how social media operates, and deal with it as a interrelated part of a company’s marketing strategy rather than the be all and end all.
Most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something that no other social media group does.
Choosing consultants who concentrate on gimmicks over content and that throw around buzzwords such as “viral” or “Web 2.0” instead of giving strategy and goals will simply result in it having been an exercise in frustration.