On-line social media has utterly changed not only the way users interact with each other, but more importantly the way that customers interact with business.
With over 800 million people using the internet worldwide, Facebook on its own is a colossal marketing entity, with many others such as Youtube, Twitter, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have fundamentally changed the way that any kind of company that has a public presence will operate, and are now as fundamental to businesses as an email address and a homepage.
But along with all the obvious changes social media has brought to marketing, it is necessary to have a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous shonky or impractical companies and “social media experts” who prey on new businesses by over-hyping and being unable to deliver.
Millions of dollars and countless hours are wasted on useless social media ideas every day. Social media is not magic. Without good marketing and business basics behind you, a social media presence can only fail and simply be a waste of time and money.
Despite hyping the impression of ‘free’ advertising with its lack of start-up and/or hosting fees, social media requires a continual presence, fresh content and site maintenance in order to be successful, and that demands valuable time spent on it that many companies can’t spare. This is where Social Media Brisbane offers to do the work for you, while welcoming for approval and oversight by their clients.
Examples of how people commonly do the wrong thing with social media include:
• Bad Content
Uninteresting or stolen articles, out-dated suggestions, and terrible attempts to be current are all too common regarding content published online. Be real: people who do business on the internet are generally savvy, and can recognise smarm and condescension a mile away.
Creating a strong online social network takes time and determination. A successful network cannot just sprout in a snap, it takes time and content in order to grow. A business may create a social media profile, watch their results for a month and then quit in frustration when they don’t see the results they wanted.
This also ties into:
Spacing out your content regularly over multiple platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a steady reminder of your brand’s presence you will be quickly forgotten. Even only a weekly update will be beneficial for sustaining and developing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a interrelated part of your marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimisation procedures into our work, something that no other social media group does.
Choosing consultants that concentrate on gimmicks before content and that throw around buzzwords like “viral” or “Web 2.0” instead of giving strategy and results will simply result in it having been an exercise in frustration.