Social Media for Brisbane Businesses Explained

Online social media has totally revolutionized not only the way people interact with each other, but essentially the way that clients interact with business interests.

With over 700 million people using the internet worldwide, Facebook on its own is a colossal marketing body, not to mention other social media powerhouses such as Youtube, Twitter, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company that has a public presence will operate, and are now as necessary to businesses as an email address and a homepage.

But along with all of the clear differences that social media has made to the marketing environment, it is necessary to have a realistic perspective of its capabilities and results.

With any kind of new marketing bandwagon comes numerous dishonest or impractical fly-by-night firms and “social media experts” which prey on new businesses by over-hyping and under-delivering.

Millions of dollars and an immeasurable amount of time is completely wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind it, a social media presence will fail and -depressingly- be a waste of time and money.

Despite hyping the illusion of “free” advertising with its lack of start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance to result in success, and that means valuable time spent on it that many businesses simply can’t spare. This is where Social Media Brisbane does all the work for you, while allowing for approval and oversight by their clients.

Examples of how companies often go wrong with social media include:

• Bad Content
Tedious or stolen articles, out-dated advice, and embarrassing attempts to be hip are all too common regarding what is published online. Admit it, people who do business on the internet are savvy, and can sniff out smarm and arrogance from miles away.

• Impatience
Developing a strong online social network takes time and determination. A successful network will not sprout up overnight, it takes time and content to see results. All too often a business will create a social media profile, watch their results for a couple of weeks and then quit in anger when they don’t get the results they expected.
This also ties into:

• Consistency
Spacing out your content on a regular basis across several platforms is a lot more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, without a consistent reminder of your brand’s presence you will very quickly be forgotten. Just a small weekly update will be beneficial for continuing and developing relationships with customers.

The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the only important tactic.

Most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, something that no other social media group offers.

Choosing consultants that value gimmicks over content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and results will simply result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

The Wonders of Polystyrene

Polystyrene is one of the most popular plastics produced today. It is used in a variety of industries, for the production of materials as diverse as packaging for shipping to thermal insulation for homes. There are several types of polystyrene, each offering unique properties influenced by the process used to produce the plastic.

Extruded polystyrene foam (sometimes referred to by the Dow Chemical brand name, Styrofoam) is an amazing material for construction work or any insulation needs. The extrusion manufacturing process produces a “closed cell” type of plastic, a material with an exceptional degree of mechanical strength which also offers excellent water resistance and low thermal conductivity. Low thermal conductivity makes extruded polystyrene an ideal material for insulation in buildings and other applications. The closed cell structure offers high water resistance allows for usage even in wet or humid environments like might be encountered on roofs, walls or even in refrigerated environments where condensation is a leading concern.

Extruded polystyrene is lightweight, nontoxic and easy to work with. It can be cut and bonded with no hassle, giving construction workers the ease of use that lets them get the job done quickly and efficiently. Even very large sections are lightweight and easy to handle, while still managing to provide amazing mechanical strength, high compression strength and impressive thermal insulation properties. Polystyrene insulation is a favored building material, widely used worldwide in private and commercial applications.

Today polystyrene insulation can be found in almost any building. It is used as the structural core and insulation in walls, floors, roofs, refrigerated trucks, cold rooms, and a multitude of other applications. Its useful water resistant properties have even seen polystyrene used as an effective flotation device in the early days of its development, but its most successful applications have been found in building insulation. Buildings insulated with polystyrene can be much more effectively heated or cooled. The low thermal conductivity makes sure your building retains the heat when its cold but can also breath and release heat when its hot.

Architects and contractors have found ways to make polystyrene work for them outside the construction site. It is often used as a material for architectural models. Similarly, it has found applications in the hobbyist recreational model market. While marketed primarily as a building material, the range of possibilities for extruded polystyrene is only limited by your creativity. It has been used by great effective in unorthodox and exciting new ways by tinkerers and inventors the world over.

The production of extruded polystyrene materials is a careful process that has a history spanning back nearly two hundred years. It is a tale of mind boggling advances in chemistry, engineering and modern manufacturing. Today, modern polystyrene products are the result of decades of work by some of the most brilliant minds of the last two centuries. The combination of all this genius has produced an ideal high quality plastic material which provides enough mechanical strength and proper thermal conductivity properties to serve as one of the essential pieces of the modern contractors toolkit. Polystyrene is an invaluable tool which the world would look quite different without.

End of Lease Cleaning Brisbane – Get Your Bond Back

The scariest thing when it comes to moving at the end of your lease is the cleaning; in order to guarantee that you get your bond money back it is more sensible to hire a professional cleaner to do your dirty work. Sure, it might seem like you can do this yourself, but be careful enough not to under estimate the amount of hard work required. Just imagine where to begin with those never cleaned appliances all around the place, for example how would you clean a light fitting that is full of insects and most likely have never even been dusted. If you still hope that you can do this yourself, just hear this out and decide whether spending your weekend knee-deep in dust and grime is really worth it rather than hiring a professional to handle the situation.

Bond-cleaning-brisbaneIn most cases bond money is normally equivalent to a full month’s rent so it is worth cleaning for. And hiring a professional is not that much expensive if you think about it. A cleaning package including almost all the required services could be bought for a flat fee of $200-$300 on average. For example if you hire B’Bright cleaning service all the required services are available in a single package, that is bond clean, carpet clean and pest control at a very affordable price. But the reason why your choice must be B’Bright cleaning service goes beyond that. B’Bright ensures the quality of service by providing a 100% satisfaction bond back guarantee. That is after the cleaning if you are still going to lose your bond due to any cleaning issue that is covered by the service you bought from B’Bright, they’ll happily return and rectify the problem, ensuring that you get your bond money back. Details: http://www.bbright.com.au/domestic-cleaning-brisbane/bond-cleaning-brisbane/Â Of course, when the real estate agent learns that you have called B’Bright to handle the situation that will hopefully eliminate the likelihood of any nit-picking. So no worries there if you choose B’Bright!

B’Bright offers cleaning services for both domestic and commercial clients and it is one of the dominating competitors in the industry. And for your better comfort it is highly recommended by estate agents as your bond cleaning service provider. At B’Bright, the mission is to provide quality service at a cost effective price for their valued customers. B’Bright is there whenever you need the cleaning as it is open 365 days. You have to be careful when hiring someone to do your cleaning, because at the beginning the package might seem very affordable to mere eye, but when the bill comes at the end of service you can’t believe how it flew up so high! The wise choice here is to allow B’Bright take care of your cleaning needs because then you do not have to worry about these hidden surcharges, B’Bright certifies that the bill is hidden surcharges free. So don’t hesitate to make the choice, why should you get your hands dirty when the ideal professional cleaner is out there? Just call B’Bright and focus on your move and new home without being dragged back to scrub your old one.

Five Benefits of Using Brisbane Shopfitting

Shop fitters design, install and make all the fittings that are needed for commercial offices and general retail shops. Apart from simply making or sourcing counters, displaying units and showcasing for shop fronts, shop fitters also carry out general space refit, architectural joinery, doors and floor coverings.

Shopfitters, after what they have proposed, will not only prepare specifications but also provide the plan’s cost estimates. Also, they will come up with plans for construction and design as well as drawings of the shop’s fit out. Additionally, they will also prepare tenders and quotes for subcontractors, like electricians.

5 Benefits of Using Brisbane Shopfitting experts

1). They make you prepared about the realities of the cost
Even before you get to write a brief to the shopfitter, it is important that you have a rough idea of what you want as well as what you do not want. Walk around and see what your competitors have done, do a research on the supplies and fittings that are available in the market and mix this with your retailing experience to arrive at a rough budget.

A professional shopfitter helps you to know the total amount of money that you will be required to spend. After that, you can work with the shopfitter to see where you can save. It can be very sad to realize that as a result of your inexperience, you miss out on an opportunity to save big time.

2). Borrow the experience of other people
Before finalising your premises, you need to start consulting with your shopfitter. These have a lot of experience in shopfitting, and their suggestions may impact the final choice. These people have the ability to see possible cost blowouts on a certain area that you did not even think of.

At the end of it all, the design of the shopfitter ought to reflect your view of the store’s overall concept. As the retail owner, you want something that holds true to the feel that you want. However, the outcome may not necessarily be to your precise specifications. After all, you are just looking for the shopfitter’s creative input.

You may want to consider getting a quote from 2 or 3 outfitters, and also find out the kind of fitout that they specialize in. One of the ways to tell a good outfitter is the way they make use of the entire space that is available.

3). Give your store an identity
As a business owner, you may want your public space such as storefront, to clearly state your brand, as well as what your brand stands for. This, it is hoped, will give you a competitive edge. If it happens that you feel that way yet you are not sure of the angle from which to approach it, it is important that you get an experienced shopfitter.

4). A unified look
A great outfitting design is known by the complete manner in which the design harmoniously encompasses all the visual aspects of space. A store’s look begins outside with the storefront or office front and also its signage. After that, it goes ahead to tackle point of sale marketing activities. It achieves this promotion at flow/movement patterns in the store and also at the very important decompression zone just in the store. Good Brisbane shopfitting ensures that all details, minute as they may be, are not overlooked.

5). Rejuvenates your store
There are sometimes when you may not necessarily want to set up your maiden office or store, but instead, you may want to shopfitters to better the current appearance of your store so as to keep abreast with the competition or to improve sales. It could also be that you have purchased a shop from your competitor and wants to make that store to be in line with other brands that belong to you. A shopfitter will help you both ways.

To achieve uniformity and conformity in chains and franchises, the parent company may send one specialist who then oversees the fitting of all branches. This way, all the branches will have the common feel and look that the company wants its clients to associate it with. There are certain shop owners who choose to do shop fitting by themselves while others prefer to hire specialty firms or contractors to offer the service. The above are the reasons why hiring a professional Brisbane shopfitting expert is much better than doing the job yourself.

How to stop the flood of election junk mail?

Wherever you live in the world, whether it is a Presidential, Federal, Local Council or State election, your mailbox will groan with the weight of materials aimed at getting your vote. It might be the electronic age, but it seems that a pamphlet in your letterbox is still considered the most efficient way of getting a message across.

While an informed electorate is crucial to the democratic process, there appears to be huge over-sending of junk mail for political purposes – and no clear way on how to stop this. What’s worse, the content of most of the political flyers is simply mudslinging about their opponents with no substance. Is anyone else reminded of children in the playground?

How can you help stop this frivolous waste of paper? Imagine the strain on our environment and the large volume of greenhouse gases generated from all the trees cut down, printing and transport of the materials. Grab a cup of tea or your water bottle and let’s get down to it.

We know in Australia that material that is deemed to be political, educational, religious and charitable is exempt from “No Junk Mail” signed letterboxes according to standards conducted by the Australian Catalogue Association. So there is no way to stop it being posted in your postbox along with the other junk mail catalogues enticing you to buy all sorts of stuff you don’t really need. It is probably the same in other countries.

Step 1. Incorrectly addressed political mail
Much of your mail may be addressed to past occupants of the house. You need to “return this to sender” with the note “no longer at this address”.

Step 2. Contact every political party or politician that is mailing you
There is no central database so you will need to call the office of each individual sender and ask to be removed from their mailing list. Remember to be polite! You catch more bees with honey than vinegar.

Step 3. National Standard to stop political junk mail
Write a letter to the Electoral Commission asking them to implement a National Standard to limit the volume of pieces each political party is allowed to put in each household’s letterbox.

Step 4. Polling day
Don’t forget to recycle any materials you are given on the day – often the Greens Party has a box at the booths for such materials on polling day!

Written by Tracey Bailey, Director of Biome Eco Stores in Brisbane, specialists in water bottles and eco friendly, reusable choices for your home, body and lifestyle.