Online social media has absolutely altered not just the way people interact with each other, but essentially the way that clients deal with business interests.
With over 900 million people using the internet world-wide, Facebook on its own is a gigantic marketing body, and of course there are many others such as Twitter, Youtube, Google Plus and Linkedin. While there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of business with a public presence will operate, and are now as fundamental to a business as an email address and a website.
But with all of the obvious differences that social media has brought to marketing, it is crucial to gain a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes innumerable shonky or ill-informed companies and “social media experts” who focus on new businesses by promising the world and under-delivering.
Many millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every day. Social media is not magic. Without good marketing and business basics behind it, a social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a continual presence, site maintenance and fresh content to result in success, and that demands valuable time that many businesses simply can’t spare. That’s why Social Media Brisbane can do the work for you, while still allowing room for oversight and approval by clients.
Examples of how companies often do the wrong thing with social media include:
• Bad Content
Dull or plagiarised articles, out-dated suggestions, and embarrassing attempts to be current are all too common regarding content published online. Admit it, people who do business on the internet are perceptive, and can recognise smarm and arrogance without too much trouble.
Developing a strong online social network takes time and persistence. A successful network can’t just spring up in a jiffy, it takes time and content to see results. All too often a business will start up a social media profile, watch their results for a short period of time and then give up with annoyance when they don’t receive the results they wanted.
This also ties into:
Spacing out your content on a regular basis across several platforms is a lot better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a steady reminder of your brand’s presence you will very quickly be left behind. Just a small weekly update can be beneficial for continuing and developing relationships with customers.
We here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimisation procedures into our work, which is something that no other social media group does.
Choosing consultants that concentrate on gimmicks before content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and results will simply end up as an exercise in frustration.