Online social media has utterly changed not only the way people interact with each other, but more importantly the way that a customer will interact with businesses.
With more than 700 million people using the internet world-wide, Facebook on its own is a gigantic marketing entity, with many others like Youtube, Twitter, Linkedin and Google Plus. Although there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that any type of business with a public presence will operate, and are now as fundamental to a business as an email address and a web-site.
But along with all of the clear differences social media has brought to the marketing environment, it is essential to have a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of shonky or clueless companies and “social media experts” that focus on naïve businesses by promising the world and under-delivering.
Millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ideas every day. But social media is not magic. Without proper marketing and business fundamentals behind you, an online social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite hyping the impression of ‘free’ advertising with ‘zero’ start-up and hosting fees, social media needs a continual presence, fresh content and site maintenance in order to be successful, which demands valuable time spent on it that most companies can’t spare. This is where Social Media Brisbane can do all the work for you, while allowing room for oversight and approval by clients.
Examples of where people often go wrong with social media include:
• Bad Content
Uninteresting or even stolen items, out-dated suggestions, and painful attempts to be groovy are all too common regarding what is published online. Be honest with yourself, people on the internet are savvy, and will sniff out insincerity and arrogance in an instant.
Creating a good online social network takes time and diligence. A successful network doesn’t sprout up overnight, you need time and content in order to grow. Some businesses will create a social media profile, watch the results for a short period of time and then give up in anger when they don’t see the unrealistic results they expected.
This also ties into:
Spacing content out regularly over a number of platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, without a consistent reminder of your brand’s presence you will very quickly be forgotten. Just a weekly update will be fantastic for sustaining and growing relationships with customers.
The team here at Social Media Brisbane understand exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimisation systems into our work, which is something that no other social media group does.
Choosing consultants that concentrate on gimmicks instead of content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals can simply end up as an exercise in frustration.