Online social media has totally changed not just the way we interact with each other, but essentially the way that clients fundamentally interact with business interests.
With over 700 million people using the internet world-wide, Facebook on its own is a colossal marketing body, and of course there are many others such as Twitter, Youtube, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of business that has a public presence will operate, and are now as fundamental to a business as an email address and a web-site.
But with all of the obvious changes social media has brought to marketing, it is essential to have a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous shonky or clueless firms and “social media experts” which focus on naïve businesses by over-hyping the potential but being unable to deliver.
Millions of dollars and incalculable time is utterly wasted on useless social media ventures every year. Social media is not magic. Without good marketing and business fundamentals behind you, a social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ’no-cost’ advertising with its lack of start-up and/or hosting fees, social media must have a constant presence, site maintenance and fresh content in order to be successful, and that demands valuable time spent on it that many businesses can’t afford to spare. That’s why Social Media Brisbane does the work for you, while encouraging room for approval and oversight by clients.
Examples of where people often go wrong with social media include:
• Bad Content
Tedious or plagiarised items, out-dated advice, and embarrassing attempts to be groovy are all too common when it comes to what is published online. People who do business on the internet are quite shrewd, and can recognise smarm and arrogance from miles.
Building a healthy online social network takes time and persistence. A successful network will not spring up overnight, it takes time and content to see results. Some businesses will create a social media profile, watch their results for a short period of time and then give up in frustration when they don’t get the unrealistic results they wanted.
This also ties into:
Spacing content out regularly across numerous platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a regular reminder of your brand’s presence you will be quickly left behind. Just a small weekly update will do wonders for continuing and growing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a cohesive part of your marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, which is something no other social media group offers.
Choosing consultants that value gimmicks before content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and goals can only end up as an exercise in frustration.