On-line social media has absolutely altered not only the way users interact, but essentially the way that a customer will interact with businesses.
With over 700 million people using the internet world-wide, Facebook on its own is a gigantic marketing entity, and of course there are many others such as Twitter, Youtube, Google Plus and Linkedin. While there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that any type of company that has a public presence will operate, and are now as necessary to a business as an email address and a web-site.
But with all the obvious changes social media has brought to the marketing environment, it is essential to have a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of dishonest or clueless fly-by-night firms and “social media experts” who focus on new businesses by over-hyping and under-delivering.
Many millions of dollars and countless hours are completely wasted on useless social media ideas every year. But the key to remember is that social media is not magic. Without solid marketing and business basics behind you, a social media presence can only fail and simply be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with its lack of start-up and/or hosting fees, social media requires a continual presence, site maintenance and fresh content to result in success, and that means valuable time that most businesses simply can’t afford to spare. This is where Social Media Brisbane can do the work for you, while encouraging room for oversight and approval by clients.
Examples of where people often do the wrong thing with social media include:
• Bad Content
Dreary or stolen items, out-dated suggestions, and terrible attempts to be current are common when it comes to content published online. Admit it, people on the internet are perceptive, and can recognise deviousness and condescension a mile away.
Building a good online social network takes time and resolve. A successful network won’t spring up in a day, you need time and content to see results. Some businesses will create a social media profile, watch their results for a couple of weeks and then quit in frustration when they don’t get the unrealistic results they hoped for.
This also ties into:
Spacing content out on a regular schedule over numerous platforms is far better than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, without a steady reminder of your brand’s presence you will very quickly be left behind. Just a fortnightly update can be beneficial for sustaining and increasing relationships with customers.
The team here at Social Media Brisbane are experienced and know exactly how social media operates, and deal with it as a part of your marketing strategy rather than the only important thing.
We also integrate revolutionary Search Engine Optimization procedures into our work, something no other social media group does.
Choosing consultants that value gimmicks before content and who endlessly throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and goals can simply end up as an exercise in frustration.