Online social media has totally revolutionized not only the way people interact with each other, but essentially the way that clients interact with business interests.
With over 700 million people using the internet worldwide, Facebook on its own is a colossal marketing body, not to mention other social media powerhouses such as Youtube, Twitter, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that all types of company that has a public presence will operate, and are now as necessary to businesses as an email address and a homepage.
But along with all of the clear differences that social media has made to the marketing environment, it is necessary to have a realistic perspective of its capabilities and results.
With any kind of new marketing bandwagon comes numerous dishonest or impractical fly-by-night firms and “social media experts” which prey on new businesses by over-hyping and under-delivering.
Millions of dollars and an immeasurable amount of time is completely wasted on useless social media ventures every year. But the key to remember is that social media is not magic. Without good marketing and business fundamentals behind it, a social media presence will fail and -depressingly- be a waste of time and money.
Despite hyping the illusion of “free” advertising with its lack of start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance to result in success, and that means valuable time spent on it that many businesses simply can’t spare. This is where Social Media Brisbane does all the work for you, while allowing for approval and oversight by their clients.
Examples of how companies often go wrong with social media include:
• Bad Content
Tedious or stolen articles, out-dated advice, and embarrassing attempts to be hip are all too common regarding what is published online. Admit it, people who do business on the internet are savvy, and can sniff out smarm and arrogance from miles away.
Developing a strong online social network takes time and determination. A successful network will not sprout up overnight, it takes time and content to see results. All too often a business will create a social media profile, watch their results for a couple of weeks and then quit in anger when they don’t get the results they expected.
This also ties into:
Spacing out your content on a regular basis across several platforms is a lot more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, without a consistent reminder of your brand’s presence you will very quickly be forgotten. Just a small weekly update will be beneficial for continuing and developing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the only important tactic.
Most importantly, we also integrate revolutionary Search Engine Optimization methods into our work, something that no other social media group offers.
Choosing consultants that value gimmicks over content and who endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and results will simply result in it having been an exercise in frustration.