Online social media has completely altered not just the way we interact with each other, but more importantly the way that a customer will fundamentally interact with business.
With over 900 million people using the internet world-wide, Facebook on its own is a colossal marketing body, and of course there are many others like Youtube, Twitter, Google Plus and Linkedin. While we are subject to a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of business that has a public presence will operate, and are now as fundamental to businesses as an email address and a web-site.
But along with all of the clear differences social media has made to marketing, it is essential to gain a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many shonky or impractical firms and “social media experts” who prey on new businesses by promising the world but under-delivering.
Many millions of dollars and an immeasurable amount of time is wasted on useless social media ventures every day. But the key to remember is that social media is not magic. Without proper marketing and business basics behind you, an online social media presence will fail and -depressingly- be a waste of time and money.
Despite hyping the impression of “free” advertising with ‘zero’ start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance in order to be successful, which means valuable time spent on it that most companies can’t spare. This is where Social Media Brisbane does the work for you, while welcoming for approval and oversight by clients.
Examples of where businesses commonly go wrong with social media include:
• Bad Content
Dreary or even stolen articles, outdated suggestions, and painful attempts to be groovy are all too common when it comes to what is published online. Be real: people who do business on the internet are savvy, and will recognise hypocrisy and condescension from miles away.
Creating a strong online social network takes time and diligence. A successful network can’t just sprout up in a jiffy, it takes time and content to see results. All too often a business will start up a social media profile, watch their results for a short period of time and then quit with anger when they don’t receive the unrealistic results they expected.
This also ties into:
Spacing out your content on a regular basis across several platforms is a lot more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive all the time, if there isn’t a regular reminder of your brand’s presence you will quickly be forgotten. Just a small fortnightly update will see results regarding continuing and growing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, something no other social media group offers.
Choosing consultants who value gimmicks instead of content and who throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results will only result in it having been an exercise in frustration.