On-line social media has utterly changed not just the way people interact, but essentially the way that a customer will fundamentally interact with business interests.
With over 900 million users world-wide, Facebook on its own is a gargantuan marketing entity, with many others like Twitter, Youtube, Google Plus and Linkedin. While we are subject to much media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of business with a public presence will operate, and are now as necessary to businesses as an email address and a homepage.
But along with all of the clear changes social media has made to marketing, it is necessary to have a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous dishonest or impractical firms and “social media experts” which focus on new businesses by promising the world but under-delivering.
Many millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every day. But social media is not magic. Without solid marketing and business basics behind you, a social media presence will most certainly fail and simply be a waste of time and money.
Despite creating the misconception of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media requires a constant presence, site maintenance and fresh content to result in success, which means valuable time that many businesses simply can’t afford to spare. That’s why Social Media Brisbane does the work for you, while welcoming for approval and oversight by their clients.
Examples of how companies commonly go wrong with social media include:
• Bad Content
Dull or plagiarised items, outdated advice, and terrible attempts to be hip are common regarding content published online. Be real: people who do business on the internet are perceptive, and will sniff out smarm and arrogance in an instant.
Building a healthy online social network takes time and determination. A successful network won’t sprout in a day, it takes time and content to see results. Often a business will start up a social media profile, watch their results for a couple of weeks and then give up with frustration when they don’t see the unrealistic results they expected.
This also ties into:
Spacing content out on a regular basis across numerous platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a consistent reminder of your brand’s presence you will be quickly left behind. Just a weekly update will be fantastic for sustaining and developing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the only important thing.
And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something that no other social media group offers.
Choosing consultants who value gimmicks before content and that throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and goals will simply end up as an exercise in frustration.