Social Media for Brisbane Businesses Explained

Online social media has utterly revolutionized not only the way that people interact, but more importantly the way that clients deal with businesses.

With over 700 million people using the internet world-wide, Facebook alone is a colossal marketing body, with many others like Youtube, Twitter, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of business with a public presence operates, and are now as fundamental to a business as an email address and a homepage.

But along with all the clear differences that social media has brought to marketing, it is crucial to hold a realistic perspective of its capabilities and results.

Unfortunately, with any kind of new marketing bandwagon comes a multitude of dishonest or clueless companies and “social media experts” which focus on naïve businesses by over-hyping the potential but being unable to deliver.

Millions of dollars and countless hours are wasted on useless social media ideas every year. Social media is not magic. Without solid marketing and business fundamentals behind it, a social media presence can only fail and -depressingly- be a waste of time and money.

Despite creating the impression of “free” advertising with its lack of start-up and/or hosting fees, social media needs a constant presence, site maintenance and fresh content to show good results, and that means valuable time that most companies can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while allowing room for approval and oversight by clients.

Examples of how companies often do the wrong thing with social media include:

• Bad Content
Dull or even stolen articles, outdated advice, and terrible attempts to be groovy are all too common when it comes to content published online. Be real: people on the internet are quite shrewd, and will sniff out deviousness and arrogance in an instant.

• Impatience
Creating a strong online social network takes time and persistence. A successful network doesn’t sprout overnight, you need time and content to see results. All too often a business will create a social media profile, watch the results for a couple of weeks and then give up with frustration when they don’t get the results they hoped for.
This also ties into:

• Consistency
Spacing out your content on a regular schedule across a number of platforms is far more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will be quickly forgotten. Just a weekly update can be fantastic for sustaining and developing relationships with customers.

We here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the one and only tactic.

Most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something that no other social media group offers.

Choosing consultants who concentrate on gimmicks instead of content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results can simply result in it having been an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Have Cane Will Travel – Disabled Travel in Australia

Award-winning comedy writer, Ian Heydon (Kingswood Country, How Green Was My Cactus, The Samuel Pepys Show, The Year My Country Broke) recently took out an unexpected award – for writing about travelling with a disability.

In 2010 Ian was diagnosed with Multiple Sclerosis. That led to the question – what does a writer who has a disability and who loves to travel write about? The answer was pretty obvious. Because Ian uses a cane for mobility assistance, he built a website called Cane & Able Travel and that site won the inaugural Business disAbility Award for Business Innovation in 2012.

Back in 2003, Ian had a travel book on Australia published called The Small Guide to A Big Country (Explore) and he subsequently bought a travel agent’s licence (Small Guide Travel). Much of Ian’s research for that book is still valid. As Ian says, “They haven’t moved the Sydney Opera House or most of Australia’s main attractions, so all I really needed to do was update where necessary and add the accessibility and disability facility information. It’s a bonus that the Small Guide Travel consultants can assist with itinerary advice and bookings.”

When Ian travels these days he uses both a cane and a wheelchair for getting around. “Before my diagnosis with MS I guess I felt a bit of pity when I saw other people in wheelchairs. I didn’t realise that wheelchairs give a person with a disability so much freedom. Mine allows me to get around much better at airports, especially when the boarding gate can be a fair distance from check-in, and it makes art galleries, museums and theatre so much more accessible and enjoyable.”

Ian first took his wheelchair on a trip to Dubai, London and Paris in 2012. While there are websites with attractions and disability information for those destinations in the pipeline, Ian’s first priority is writing about Australia. In late 2012 he visited Cairns and road-tested attractions like Skyrail and Quicksilver’s Great Barrier Reef as well as disabled-friendly accommodation. From this came the destination specific website, Cairns Disabled Travel.

The next cab of the rank was Canberra. According to Ian, Canberra is arguably Australia’s most rewarding destination for travellers with a disability. “There are flights from all other major cities and centres, they have an excellent public transport and wheelchair-assisted taxi system and all the major attractions are accessible, with many of them free. There’s excellent accommodation, terrific restaurants and bars and so much to see and do. It really is a fabulous tourist destination. Sure, after a couple of weeks there might be some thumb twiddling but for a few days away it is fabulous.” Ian visited Canberra in 2011 and 2013 to research accessible accommodation and attractions and the Canberra Disabled Travel website is now live.

Ian has a multi-destination itinerary on the drawing board for all Australian capital cities and major regional centres so you could see him soon in your part of the country. But the Kingswood? No, he won’t be taking the Kingswood!

End of Lease Cleaning Brisbane – Get Your Bond Back

The scariest thing when it comes to moving at the end of your lease is the cleaning; in order to guarantee that you get your bond money back it is more sensible to hire a professional cleaner to do your dirty work. Sure, it might seem like you can do this yourself, but be careful enough not to under estimate the amount of hard work required. Just imagine where to begin with those never cleaned appliances all around the place, for example how would you clean a light fitting that is full of insects and most likely have never even been dusted. If you still hope that you can do this yourself, just hear this out and decide whether spending your weekend knee-deep in dust and grime is really worth it rather than hiring a professional to handle the situation.

Bond-cleaning-brisbaneIn most cases bond money is normally equivalent to a full month’s rent so it is worth cleaning for. And hiring a professional is not that much expensive if you think about it. A cleaning package including almost all the required services could be bought for a flat fee of $200-$300 on average. For example if you hire B’Bright cleaning service all the required services are available in a single package, that is bond clean, carpet clean and pest control at a very affordable price. But the reason why your choice must be B’Bright cleaning service goes beyond that. B’Bright ensures the quality of service by providing a 100% satisfaction bond back guarantee. That is after the cleaning if you are still going to lose your bond due to any cleaning issue that is covered by the service you bought from B’Bright, they’ll happily return and rectify the problem, ensuring that you get your bond money back. Details: http://www.bbright.com.au/domestic-cleaning-brisbane/bond-cleaning-brisbane/Â Of course, when the real estate agent learns that you have called B’Bright to handle the situation that will hopefully eliminate the likelihood of any nit-picking. So no worries there if you choose B’Bright!

B’Bright offers cleaning services for both domestic and commercial clients and it is one of the dominating competitors in the industry. And for your better comfort it is highly recommended by estate agents as your bond cleaning service provider. At B’Bright, the mission is to provide quality service at a cost effective price for their valued customers. B’Bright is there whenever you need the cleaning as it is open 365 days. You have to be careful when hiring someone to do your cleaning, because at the beginning the package might seem very affordable to mere eye, but when the bill comes at the end of service you can’t believe how it flew up so high! The wise choice here is to allow B’Bright take care of your cleaning needs because then you do not have to worry about these hidden surcharges, B’Bright certifies that the bill is hidden surcharges free. So don’t hesitate to make the choice, why should you get your hands dirty when the ideal professional cleaner is out there? Just call B’Bright and focus on your move and new home without being dragged back to scrub your old one.

Five Benefits of Using Brisbane Shopfitting

Shop fitters design, install and make all the fittings that are needed for commercial offices and general retail shops. Apart from simply making or sourcing counters, displaying units and showcasing for shop fronts, shop fitters also carry out general space refit, architectural joinery, doors and floor coverings.

Shopfitters, after what they have proposed, will not only prepare specifications but also provide the plan’s cost estimates. Also, they will come up with plans for construction and design as well as drawings of the shop’s fit out. Additionally, they will also prepare tenders and quotes for subcontractors, like electricians.

5 Benefits of Using Brisbane Shopfitting experts

1). They make you prepared about the realities of the cost
Even before you get to write a brief to the shopfitter, it is important that you have a rough idea of what you want as well as what you do not want. Walk around and see what your competitors have done, do a research on the supplies and fittings that are available in the market and mix this with your retailing experience to arrive at a rough budget.

A professional shopfitter helps you to know the total amount of money that you will be required to spend. After that, you can work with the shopfitter to see where you can save. It can be very sad to realize that as a result of your inexperience, you miss out on an opportunity to save big time.

2). Borrow the experience of other people
Before finalising your premises, you need to start consulting with your shopfitter. These have a lot of experience in shopfitting, and their suggestions may impact the final choice. These people have the ability to see possible cost blowouts on a certain area that you did not even think of.

At the end of it all, the design of the shopfitter ought to reflect your view of the store’s overall concept. As the retail owner, you want something that holds true to the feel that you want. However, the outcome may not necessarily be to your precise specifications. After all, you are just looking for the shopfitter’s creative input.

You may want to consider getting a quote from 2 or 3 outfitters, and also find out the kind of fitout that they specialize in. One of the ways to tell a good outfitter is the way they make use of the entire space that is available.

3). Give your store an identity
As a business owner, you may want your public space such as storefront, to clearly state your brand, as well as what your brand stands for. This, it is hoped, will give you a competitive edge. If it happens that you feel that way yet you are not sure of the angle from which to approach it, it is important that you get an experienced shopfitter.

4). A unified look
A great outfitting design is known by the complete manner in which the design harmoniously encompasses all the visual aspects of space. A store’s look begins outside with the storefront or office front and also its signage. After that, it goes ahead to tackle point of sale marketing activities. It achieves this promotion at flow/movement patterns in the store and also at the very important decompression zone just in the store. Good Brisbane shopfitting ensures that all details, minute as they may be, are not overlooked.

5). Rejuvenates your store
There are sometimes when you may not necessarily want to set up your maiden office or store, but instead, you may want to shopfitters to better the current appearance of your store so as to keep abreast with the competition or to improve sales. It could also be that you have purchased a shop from your competitor and wants to make that store to be in line with other brands that belong to you. A shopfitter will help you both ways.

To achieve uniformity and conformity in chains and franchises, the parent company may send one specialist who then oversees the fitting of all branches. This way, all the branches will have the common feel and look that the company wants its clients to associate it with. There are certain shop owners who choose to do shop fitting by themselves while others prefer to hire specialty firms or contractors to offer the service. The above are the reasons why hiring a professional Brisbane shopfitting expert is much better than doing the job yourself.

Delux Painting – Services of the Best Painter Springwood Offers

Painting your residential or commercial property is a tedious and time-consuming task, and you may end up spending more money by performing this job by yourself. With this in mind, it makes perfect sense to choose only the finest professional painter Springwood offers. By relying on experts, you can ensure top quality results that are worth every cent you pay.

Wide Range of Services by Delux Painting
Delux Painting takes pride in its years of expertise in the industry. In fact, the company has a team of dedicated and highly skilled painters that works toward fulfilling your requirements efficiently, so you can expect total satisfaction with the kind of job delivered to you. These professionals are also known for their thorough and effective techniques in painting, as well as their careful attention to even the slightest detail. Thus, your satisfaction is guaranteed with the outstanding services provided by these experts.

At Delux Painting, you can choose from a number of services that will meet your needs and concerns including the following:

Interior Painting
Painting your home’s interiors can be a quick and inexpensive way to revive your property’s overall look while adding value to it. However, this task can take so much of your time, particularly when you have other important matters to attend to. Hence, you should consider hiring expert painters who can provide you with reliable color advice, in-depth consultation and top-notch workmanship that will exceed your expectations. By hiring experts from Delux Painting, you can be sure that your flooring and pieces of furniture are protected while each section of your home is painted. In addition, these experts will thoroughly clean up the mess after a day’s work to minimize stressful disruptions to your schedule. Even when you are on a tight budget, you can consult professional painters at Delux Painting for affordable services that will suit your budget.

Exterior Painting
During the warm months, it is inevitable for most homeowners to spend more time outdoors. If you want to update the look of your outdoor space, you may have the walls of your home repainted to revive the spectacular appearance. Delux Painting uses high quality paint in repainting your home’s exterior that will ensure you of its durable and long-lasting quality. These specialists will also perform essential steps before painting such as surface preparation to provide outstanding results.

Body Corporate and Commercial Painting
By choosing professionals at Delux Painting, you can have the assurance that the exterior paint and materials used are of the finest quality. These painting experts also implement extensive preparation, which serves as a key to ensuring you of breathtaking exterior paint finish in your home that will last for about a decade. Lastly, these expert painters make sure that their quality of performance meets the highest Australian Stanadard, so you can have peace of mind by hiring these professionals.

Property Renovations and Remodelling
Delux Painting has years of experience in renovating and restoring the appearance of old homes. For instance, painting specialists understand the proper techniques that should be implemented before applying fresh paint to any surface. They make sure that old paint is removed thoroughly before they can cover any imperfections in painted surfaces. Among the steps included in the preparation process include sanding, filling gaps and applying putty on specific problem areas. After performing these techniques, fresh paint is applied carefully to the area in order to yield excellent results.

Timber Rejuvenation
Another service provided by Delux Painting is timber rejuvenation, which aims to restore the aged and unsightly appearance of timber materials in your home’s exterior to make your property look astounding. These expert painters only use the finest quality timber decking oils and durable paint finishes that enhance the sturdiness and integrity of your deck for a number of years.

Remarkable Services that You Can Depend On
Delux Painting is a renowned private business that specializes in a number of services such as interior/exterior painting, timber rejuvenation, commercial painting, remodelling and renovations. By consulting these experts for your needs, you can be sure that only the finest services are provided to you by highly qualified, experienced, courteous, reliable and professional painters. With superior workmanship and great value for your money, choosing Delux Painting for your needs is the best way to go.