On-line social media has totally revolutionized not just the way we interact, but more importantly the way that a customer will fundamentally interact with businesses.
With over 800 million people using the internet worldwide, Facebook on its own is a gargantuan marketing body, and of course there are many others such as Twitter, Youtube, Linkedin and Google Plus. While there is a lot of media hype and hysteria, social media sites have fundamentally altered the way that any type of business that has a public presence operates, and are now as fundamental to a business as an email address and a homepage.
But with all of the clear differences social media has brought to the marketing environment, it is necessary to have a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable shonky or ill-informed companies and “social media experts” that focus on naïve businesses by over-hyping and under-delivering.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ideas every day. But the key to remember is that social media is not magic. Without proper marketing and business fundamentals behind you, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite creating the illusion of “free” advertising with ‘zero’ start-up and hosting fees, social media requires a constant presence, fresh content and site maintenance in order to be successful, which demands valuable time spent on it that most companies can’t afford to spare. This is where Social Media Brisbane does the work for you, while encouraging room for approval and oversight by clients.
Examples of how people commonly do the wrong thing with social media include:
• Bad Content
Tiresome or plagiarised articles, outdated suggestions, and terrible attempts to be groovy are common regarding content published online. People who do business on the internet are quite shrewd, and will sniff out smarm and arrogance a mile away.
Creating a healthy online social network takes time and persistence. A successful network will not sprout overnight, you need time and content in order to grow. All too often a business will start up a social media profile, watch their results for a couple of weeks and then quit in frustration when they don’t get the results they wanted.
This also ties into:
Spacing content out regularly over multiple platforms is a lot more effective than using up all your content at once or not updating at all. Nobody likes a spammer, but with the overload of information that we receive on a daily basis, without a consistent reminder of your brand’s presence you will be quickly left behind. Even only a fortnightly update can be fantastic for sustaining and developing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the only important thing.
Most importantly, we also integrate revolutionary Search Engine Optimization procedures into our work, something no other social media group offers.
Choosing consultants that value gimmicks over content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and results will only result in it having been an exercise in frustration.