Online social media has absolutely changed not just the way we interact with each other, but essentially the way that clients fundamentally interact with businesses.
With more than 800 million people using the internet worldwide, Facebook on its own is a gargantuan marketing entity, and of course there are many others like Twitter, Youtube, Google Plus and Linkedin. While there is a lot of media hype and hysteria, social media sites have -in the most basic sense- altered the way that all kinds of company with a public presence operates, and are now as necessary to businesses as an email address and a website.
But with all of the obvious differences that social media has made to marketing, it is necessary to gain a realistic assessment of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes numerous shonky or impractical firms and “social media experts” which focus on new businesses by over-hyping the potential but under-delivering.
Many millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every day. Social media is not magic. Without good marketing and business basics behind you, an online social media presence will fail and -depressingly- be a waste of time and money.
Despite creating the impression of ‘free’ advertising with its lack of start-up and hosting fees, social media needs a continual presence, fresh content and site maintenance to result in success, which means valuable time that many companies simply can’t spare. That’s why Social Media Brisbane can do all the work for you, while encouraging for approval and oversight by clients.
Examples of where people often do the wrong thing with social media include:
• Bad Content
Tiresome or even stolen items, out-dated advice, and embarrassing attempts to be groovy are common when it comes to what is published online. People who do business on the internet are savvy, and can recognise deviousness and arrogance without too much trouble.
Creating a healthy online social network takes time and resolve. A successful network won’t just shoot up overnight, you need time and content in order to grow. All too often a business will create a social media profile, watch their results for a month and then give up in anger when they don’t get the results they hoped for.
This also ties into:
Spacing content out on a regular basis across multiple platforms is far more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, if there isn’t a regular reminder of your brand’s presence you will quickly be forgotten. Just a small fortnightly update will be beneficial for continuing and developing relationships with customers.
The team here at Social Media Brisbane understand exactly how social media operates, and treat it as a interrelated part of a company’s marketing strategy rather than the one and only tactic.
And most importantly, we also integrate revolutionary Search Engine Optimization systems into our work, something no other social media group does.
Choosing consultants who value gimmicks instead of content and who throw around buzzwords such as “viral” or “Web 2.0” instead of offering strategy and goals can simply result in it having been an exercise in frustration.