Online social media has utterly revolutionized not only the way that people interact, but more importantly the way that clients deal with businesses.
With over 700 million people using the internet world-wide, Facebook alone is a colossal marketing body, with many others like Youtube, Twitter, Linkedin and Google Plus. Although there is much media hype and hysteria, social media sites have -in the most basic sense- changed the way that all kinds of business with a public presence operates, and are now as fundamental to a business as an email address and a homepage.
But along with all the clear differences that social media has brought to marketing, it is crucial to hold a realistic perspective of its capabilities and results.
Unfortunately, with any kind of new marketing bandwagon comes a multitude of dishonest or clueless companies and “social media experts” which focus on naïve businesses by over-hyping the potential but being unable to deliver.
Millions of dollars and countless hours are wasted on useless social media ideas every year. Social media is not magic. Without solid marketing and business fundamentals behind it, a social media presence can only fail and -depressingly- be a waste of time and money.
Despite creating the impression of “free” advertising with its lack of start-up and/or hosting fees, social media needs a constant presence, site maintenance and fresh content to show good results, and that means valuable time that most companies can’t afford to spare. That’s why Social Media Brisbane offers to do all the work for you, while allowing room for approval and oversight by clients.
Examples of how companies often do the wrong thing with social media include:
• Bad Content
Dull or even stolen articles, outdated advice, and terrible attempts to be groovy are all too common when it comes to content published online. Be real: people on the internet are quite shrewd, and will sniff out deviousness and arrogance in an instant.
Creating a strong online social network takes time and persistence. A successful network doesn’t sprout overnight, you need time and content to see results. All too often a business will create a social media profile, watch the results for a couple of weeks and then give up with frustration when they don’t get the results they hoped for.
This also ties into:
Spacing out your content on a regular schedule across a number of platforms is far more effective than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter on a daily basis, if there isn’t a consistent reminder of your brand’s presence you will be quickly forgotten. Just a weekly update can be fantastic for sustaining and developing relationships with customers.
We here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a cohesive part of your marketing strategy rather than the one and only tactic.
Most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something that no other social media group offers.
Choosing consultants who concentrate on gimmicks instead of content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results can simply result in it having been an exercise in frustration.