On-line social media has totally altered not just the way people interact with each other, but more importantly the way that clients deal with business.
With over 900 million people using the internet world-wide, Facebook alone is a colossal marketing entity, and of course there are many others like Twitter, Youtube, Linkedin and Google Plus. While there is much media hype and hysteria, social media sites have -in the most basic sense- altered the way that all kinds of company with a public presence will operate, and are now as essential to businesses as an email address and a website.
But along with all of the clear changes social media has brought to the marketing environment, it is crucial to have a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a multitude of dishonest or ill-informed companies and “social media experts” that focus on new businesses by over-hyping the potential but being unable to deliver.
Millions of dollars and an immeasurable amount of time is wasted on useless social media ideas every day. Social media is not magic. Without solid marketing and business basics behind it, an online social media presence will inevitably fail and -depressingly- be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with its lack of start-up and/or hosting fees, social media must have a continual presence, site maintenance and fresh content for successful results, and that means valuable time spent on it that most companies simply can’t afford to spare. That’s why Social Media Brisbane does the work for you, while welcoming for approval and oversight by clients.
Examples of where businesses commonly go wrong with social media include:
• Bad Content
Tiresome or stolen articles, outdated advice, and embarrassing attempts to be groovy are common regarding content published online. People on the internet are perceptive, and will sniff out smarm and condescension without too much trouble.
Creating a strong online social network takes time and persistence. A successful network will not sprout up in a snap, it takes time and content in order to grow. A business may start up a social media profile, watch the results for a short period of time and then quit in anger when they don’t receive the results they wanted.
This also ties into:
Spacing content out on a regular schedule across numerous platforms is far better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a consistent reminder of your brand’s presence you will quickly be left behind. Just a fortnightly update can be beneficial for continuing and increasing relationships with customers.
The team here at Social Media Brisbane are highly experienced and know exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the one and only tactic.
We also integrate revolutionary Search Engine Optimization methods into our work, which is something that no other social media group does.
Choosing consultants that concentrate on gimmicks before content and that endlessly throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and results will only end up as an exercise in frustration.