Online social media has absolutely revolutionized not only the way users interact with each other, but essentially the way that customers fundamentally interact with business.
With over 700 million users world-wide, Facebook on its own is a colossal marketing entity, with many others such as Youtube, Twitter, Google Plus and Linkedin. Although there is a lot of media hype and hysteria, social media sites have fundamentally changed the way that any kind of company with a public presence operates, and are now as essential to businesses as an email address and a web-site.
But with all the clear changes social media has made to the marketing environment, it is necessary to gain a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes innumerable dishonest or ill-informed companies and “social media experts” which focus on new businesses by over-hyping and under-delivering.
Many millions of dollars and countless hours are wasted on useless social media ideas every year. But social media is not magic. Without solid marketing and business fundamentals behind it, an online social media presence will most certainly fail and -depressingly- be a waste of time and money.
Despite creating the misconception of ‘free’ advertising with its lack of start-up and hosting fees, social media must have a continual presence, fresh content and site maintenance in order to be successful, and that means valuable time spent on it that many businesses can’t spare. That’s why Social Media Brisbane can do all the work for you, while welcoming for approval and oversight by clients.
Examples of where companies often do the wrong thing with social media include:
• Bad Content
Dreary or plagiarised articles, outdated advice, and awful attempts to be groovy are all too common when it comes to content published online. Be real: people on the internet are fairly shrewd, and can recognise hypocrisy and condescension a mile away.
Creating a good online social network takes time and resolve. A successful network doesn’t sprout up in a day, it takes time and content to see results. Often a business will start up a social media profile, watch the results for a couple of weeks and then quit with annoyance when they don’t see the results they wanted.
This also ties into:
Spacing out your content on a regular basis across several platforms is far better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, without a consistent reminder of your brand’s presence you will be quickly left behind. Even only a weekly update can be beneficial for continuing and developing relationships with customers.
The team here at Social Media Brisbane comprehend exactly how social media operates, and deal with it as a part of a company’s marketing strategy rather than the be all and end all.
We also integrate revolutionary Search Engine Optimization procedures into our work, something that no other social media group does.
Choosing consultants that concentrate on gimmicks over content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and results will only result in it having been an exercise in frustration.