On-line social media has completely altered not only the way that people interact with each other, but essentially the way that clients deal with businesses.
With over 900 million users worldwide, Facebook on its own is a gargantuan marketing body, with many others like Twitter, Youtube, Google Plus and Linkedin. Although there is much media hype and hysteria, social media sites have fundamentally altered the way that all kinds of business with a public presence operates, and are now as necessary to businesses as an email address and a website.
But along with all of the obvious differences that social media has made to marketing, it is essential to hold a realistic perspective of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes a great many dishonest or impractical companies and “social media experts” who prey on new businesses by over-hyping the possibilities and being unable to deliver.
Many millions of dollars and countless hours are wasted on useless social media ideas every year. Social media is not magic. Without good marketing and business basics behind it, a social media presence can only fail and -depressingly- be a waste of time and money.
Despite creating the impression of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media needs a continual presence, fresh content and site maintenance to show good results, which means valuable time that many businesses can’t afford to spare. This is where Social Media Brisbane does the work for you, while allowing for oversight and approval by their clients.
Examples of where companies often do the wrong thing with social media include:
• Bad Content
Dreary or plagiarised items, outdated advice, and awful attempts to be groovy are all too common when it comes to content published online. Be honest with yourself, people on the internet are fairly shrewd, and will sniff out smarm and condescension in an instant.
Developing a healthy online social network takes time and perseverance. A successful network won’t just shoot up in a day, it takes time and content in order to grow. A business may start up a social media profile, watch the results for a short period of time and then give up with frustration when they don’t receive the results they expected.
This also ties into:
Spacing out your content on a regular schedule over numerous platforms is a lot better than using all of your content up at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, if there isn’t a regular reminder of your brand’s presence you will quickly be left behind. Even only a weekly update can be fantastic for continuing and growing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the only important thing.
And most importantly, we also integrate revolutionary Search Engine Optimisation procedures into our work, which is something that no other social media group does.
Choosing consultants that value gimmicks instead of content and that throw around buzzwords like “viral” or “Web 2.0” instead of offering strategy and results can only result in it having been an exercise in frustration.