Social Media for Brisbane Businesses Explained

On-line social media has utterly changed not just the way people interact, but essentially the way that a customer will fundamentally interact with business interests.

With over 900 million users world-wide, Facebook on its own is a gargantuan marketing entity, with many others like Twitter, Youtube, Google Plus and Linkedin. While we are subject to much media hype and hysteria, social media sites have -in the most basic sense- altered the way that any kind of business with a public presence will operate, and are now as necessary to businesses as an email address and a homepage.

But along with all of the clear changes social media has made to marketing, it is necessary to have a realistic assessment of its capabilities and results.

Unfortunately, with any kind of new marketing bandwagon comes numerous dishonest or impractical firms and “social media experts” which focus on new businesses by promising the world but under-delivering.

Many millions of dollars and an immeasurable amount of time is utterly wasted on useless social media ventures every day. But social media is not magic. Without solid marketing and business basics behind you, a social media presence will most certainly fail and simply be a waste of time and money.

Despite creating the misconception of ’no-cost’ advertising with ‘zero’ start-up and hosting fees, social media requires a constant presence, site maintenance and fresh content to result in success, which means valuable time that many businesses simply can’t afford to spare. That’s why Social Media Brisbane does the work for you, while welcoming for approval and oversight by their clients.

Examples of how companies commonly go wrong with social media include:

• Bad Content
Dull or plagiarised items, outdated advice, and terrible attempts to be hip are common regarding content published online. Be real: people who do business on the internet are perceptive, and will sniff out smarm and arrogance in an instant.

• Impatience
Building a healthy online social network takes time and determination. A successful network won’t sprout in a day, it takes time and content to see results. Often a business will start up a social media profile, watch their results for a couple of weeks and then give up with frustration when they don’t see the unrealistic results they expected.
This also ties into:

• Consistency
Spacing content out on a regular basis across numerous platforms is far more effective than using all of your content up at once or not updating at all. Nobody likes a spammer, but with the overload of information that we encounter every day, without a consistent reminder of your brand’s presence you will be quickly left behind. Just a weekly update will be fantastic for sustaining and developing relationships with customers.

We here at Social Media Brisbane comprehend exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the only important thing.

And most importantly, we also integrate revolutionary Search Engine Optimization techniques into our work, which is something that no other social media group offers.

Choosing consultants who value gimmicks before content and that throw around buzzwords such as “viral” or “Web 2.0” instead of providing strategy and goals will simply end up as an exercise in frustration.

If you are looking for a social media consultancy based in Brisbane, contact the Brisbane SEO Company today on 3166 9622.

Permanent Laser Hair Removal Brisbane

Laser Hair Removal is a becoming a popular treatment, as the current fashion for both men and women is to have the clean look consisting of little or no body hair. Excess or unwanted hair growth is usually a result of genetics, hormones or certain medications. Recent advances in the technology have meant that the hair removal treatments are now a lot more effective and there is less risk of side effects from occurring, making it safer for consumers.

When discussing Laser Hair Removal, it is important to note that the body has 3 cycles of hair growth – Anagen (active), Catogen (transitional) and Telogen (resting). The laser energy destroys hairs in the Anagen or active phase, targeting the cells at the base of the hair follicle which are responsible for hair growth. As Laser Hair Removal targets only the hairs in the active phase, only a percentage of hairs are treated with each session. A series of treatments is required to clear an area, though less hair will return with each treatment and the regrowth will become fine, soft and sparse.

Laser hair removal treatments target melanin which is the dark pigment contained within the hair. Red hair contains a different type of melanin and consequently the treatments can be less effective for redheads.
The area must be shaved prior to treatment to allow the laser energy to be directed under the skin, and not to heat up the surface by having dark hair above the skin level. Any plucking or waxing must be stopped for several weeks before starting treatment, as the hair needs to be in the follicle for it to work.

The effectiveness of the Laser Hair Removal treatments is mostly dependant on the quality of machine used, the parameters or correct setting and proper candidate selection. An ideal candidate for Laser Hair Removal has light coloured skin and dark coloured hair. This stark contrast of colour allows the laser light to easily target the hair and pose little or no risk of harm to the skin. This is also why it’s important to avoid sun exposure and tanning when undergoing a course of permanent hair removal treatments.

It is important for the full area to be treated by the laser with each hair removal appointment so hairs are not missed. Any missed patches will require additional treatments in the future and the area may look patchy or have uneven hair growth. Hairs that do not fall out or shed within about 14 days have usually not been treated effectively. This is due to poor spacing by the operator or incorrect technique, which can often be avoided by finding a reputable laser clinic that has licensed and experienced operators.

Looking to find out more about Laser Hair Removal Brisbane or Permanent Hair Removal Brisbane? Contact Image by Laser today to find out about our Laser Hair Removal Prices .

End of Lease Cleaning Brisbane – Get Your Bond Back

The scariest thing when it comes to moving at the end of your lease is the cleaning; in order to guarantee that you get your bond money back it is more sensible to hire a professional cleaner to do your dirty work. Sure, it might seem like you can do this yourself, but be careful enough not to under estimate the amount of hard work required. Just imagine where to begin with those never cleaned appliances all around the place, for example how would you clean a light fitting that is full of insects and most likely have never even been dusted. If you still hope that you can do this yourself, just hear this out and decide whether spending your weekend knee-deep in dust and grime is really worth it rather than hiring a professional to handle the situation.

Bond-cleaning-brisbaneIn most cases bond money is normally equivalent to a full month’s rent so it is worth cleaning for. And hiring a professional is not that much expensive if you think about it. A cleaning package including almost all the required services could be bought for a flat fee of $200-$300 on average. For example if you hire B’Bright cleaning service all the required services are available in a single package, that is bond clean, carpet clean and pest control at a very affordable price. But the reason why your choice must be B’Bright cleaning service goes beyond that. B’Bright ensures the quality of service by providing a 100% satisfaction bond back guarantee. That is after the cleaning if you are still going to lose your bond due to any cleaning issue that is covered by the service you bought from B’Bright, they’ll happily return and rectify the problem, ensuring that you get your bond money back. Details: http://www.bbright.com.au/domestic-cleaning-brisbane/bond-cleaning-brisbane/Â Of course, when the real estate agent learns that you have called B’Bright to handle the situation that will hopefully eliminate the likelihood of any nit-picking. So no worries there if you choose B’Bright!

B’Bright offers cleaning services for both domestic and commercial clients and it is one of the dominating competitors in the industry. And for your better comfort it is highly recommended by estate agents as your bond cleaning service provider. At B’Bright, the mission is to provide quality service at a cost effective price for their valued customers. B’Bright is there whenever you need the cleaning as it is open 365 days. You have to be careful when hiring someone to do your cleaning, because at the beginning the package might seem very affordable to mere eye, but when the bill comes at the end of service you can’t believe how it flew up so high! The wise choice here is to allow B’Bright take care of your cleaning needs because then you do not have to worry about these hidden surcharges, B’Bright certifies that the bill is hidden surcharges free. So don’t hesitate to make the choice, why should you get your hands dirty when the ideal professional cleaner is out there? Just call B’Bright and focus on your move and new home without being dragged back to scrub your old one.

Five Benefits of Using Brisbane Shopfitting

Shop fitters design, install and make all the fittings that are needed for commercial offices and general retail shops. Apart from simply making or sourcing counters, displaying units and showcasing for shop fronts, shop fitters also carry out general space refit, architectural joinery, doors and floor coverings.

Shopfitters, after what they have proposed, will not only prepare specifications but also provide the plan’s cost estimates. Also, they will come up with plans for construction and design as well as drawings of the shop’s fit out. Additionally, they will also prepare tenders and quotes for subcontractors, like electricians.

5 Benefits of Using Brisbane Shopfitting experts

1). They make you prepared about the realities of the cost
Even before you get to write a brief to the shopfitter, it is important that you have a rough idea of what you want as well as what you do not want. Walk around and see what your competitors have done, do a research on the supplies and fittings that are available in the market and mix this with your retailing experience to arrive at a rough budget.

A professional shopfitter helps you to know the total amount of money that you will be required to spend. After that, you can work with the shopfitter to see where you can save. It can be very sad to realize that as a result of your inexperience, you miss out on an opportunity to save big time.

2). Borrow the experience of other people
Before finalising your premises, you need to start consulting with your shopfitter. These have a lot of experience in shopfitting, and their suggestions may impact the final choice. These people have the ability to see possible cost blowouts on a certain area that you did not even think of.

At the end of it all, the design of the shopfitter ought to reflect your view of the store’s overall concept. As the retail owner, you want something that holds true to the feel that you want. However, the outcome may not necessarily be to your precise specifications. After all, you are just looking for the shopfitter’s creative input.

You may want to consider getting a quote from 2 or 3 outfitters, and also find out the kind of fitout that they specialize in. One of the ways to tell a good outfitter is the way they make use of the entire space that is available.

3). Give your store an identity
As a business owner, you may want your public space such as storefront, to clearly state your brand, as well as what your brand stands for. This, it is hoped, will give you a competitive edge. If it happens that you feel that way yet you are not sure of the angle from which to approach it, it is important that you get an experienced shopfitter.

4). A unified look
A great outfitting design is known by the complete manner in which the design harmoniously encompasses all the visual aspects of space. A store’s look begins outside with the storefront or office front and also its signage. After that, it goes ahead to tackle point of sale marketing activities. It achieves this promotion at flow/movement patterns in the store and also at the very important decompression zone just in the store. Good Brisbane shopfitting ensures that all details, minute as they may be, are not overlooked.

5). Rejuvenates your store
There are sometimes when you may not necessarily want to set up your maiden office or store, but instead, you may want to shopfitters to better the current appearance of your store so as to keep abreast with the competition or to improve sales. It could also be that you have purchased a shop from your competitor and wants to make that store to be in line with other brands that belong to you. A shopfitter will help you both ways.

To achieve uniformity and conformity in chains and franchises, the parent company may send one specialist who then oversees the fitting of all branches. This way, all the branches will have the common feel and look that the company wants its clients to associate it with. There are certain shop owners who choose to do shop fitting by themselves while others prefer to hire specialty firms or contractors to offer the service. The above are the reasons why hiring a professional Brisbane shopfitting expert is much better than doing the job yourself.

How to stop the flood of election junk mail?

Wherever you live in the world, whether it is a Local Council, Presidential, State or Federal election, your mailbox will groan with the weight of materials aimed at winning your vote. It may be the electronic age, but it seems that a pamphlet in your letterbox is still considered the most effective way of getting a message across.

While an informed electorate is important for the democratic process, there appears to be a glut of over-sending of junk mail for political purposes – and no clear way on how to stop this. What’s worse, the content of most of the political flyers is simply mudslinging about their opponents with no substance. Is anyone else reminded of children in the playground?

How can you help stop this unnecessary waste of resources? Imagine the strain on our environment and the large volume of greenhouse gases generated from all the trees cut down, printing, electricity and transport of the materials. Grab a cup of tea or your water bottle and let’s get down to it.

We know in Australia that material deemed to be political, educational, religious and charitable is exempt from “No Junk Mail” signed letterboxes according to standards developed by the Australian Catalogue Association. So there is no way to stop it being posted in your letterbox along with the other junk mail catalogues enticing you to buy all sorts of stuff you don’t really need. It is probably the same in other countries.

Step 1. Incorrectly addressed political mail
Much of your mail may be addressed to former occupants of the house. You need to “return this to sender” with the note “no longer at this address”.

Step 2. Contact each political party or politician that is mailing you
There is no central database so you will need to call the office of each individual sender and ask to be removed from their mailing list. Remember to be nice! You catch more bees with honey than vinegar.

Step 3. National Standard to stop political junk mail
Write a letter to the Electoral Commission asking them to implement a National Standard to limit the volume of pieces each political party is allowed to put in each household’s letterbox.

Step 4. Polling day
Don’t forget to recycle any materials you are given on the day – often the Greens Party has a box at the booths for such materials on polling day!

Written by Tracey Bailey, Director of Biome Eco Stores in Brisbane, specialists in water bottles and eco friendly, reusable choices for your home, body and lifestyle.