On-line social media has utterly revolutionized not just the way that people interact with each other, but more importantly the way that customers fundamentally interact with businesses.
With over 700 million people using the internet world-wide, Facebook on its own is a colossal marketing body, and of course there are many others like Twitter, Youtube, Linkedin and Google Plus. Although we are subject to much media hype and hysteria, social media sites have -in the most basic sense- changed the way that any type of business that has a public presence will operate, and are now as fundamental to a business as an email address and a homepage.
But with all of the clear changes social media has brought to marketing, it is necessary to have a realistic assessment of its capabilities and results.
Sadly, with any kind of new marketing bandwagon comes numerous dishonest or inexperienced firms and “social media experts” who prey on naïve businesses by promising the world and under-delivering.
Many millions of dollars and an immeasurable amount of time is completely wasted on useless social media ideas every year. Social media is not magic. Without solid marketing and business fundamentals behind it, a social media presence can only fail and -depressingly- be a waste of time and money.
Despite creating the misconception of ’no-cost’ advertising with ‘zero’ start-up and/or hosting fees, social media must have a constant presence, fresh content and site maintenance in order to be successful, which demands valuable time that many businesses simply can’t afford to spare. This is where Social Media Brisbane can do all the work for you, while allowing for oversight and approval by their clients.
Examples of where businesses often go wrong with social media include:
• Bad Content
Dull or stolen articles, out-dated advice, and terrible attempts to be current are all too common when it comes to what is published online. Be real: people on the internet are savvy, and can recognise deviousness and condescension a mile away.
Building a strong online social network takes time and determination. A successful network won’t sprout up in a snap, you need time and content in order to grow. A business may start up a social media profile, watch their results for a short period of time and then give up in anger when they don’t see the results they expected.
This also ties into:
Spacing content out on a regular basis over numerous platforms is a lot more effective than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we encounter all the time, without a steady reminder of your brand’s presence you will very quickly be forgotten. Just a small weekly update can see results regarding maintaining and developing relationships with customers.
We here at Social Media Brisbane understand exactly how social media operates, and treat it as a part of a company’s marketing strategy rather than the be all and end all.
We also integrate revolutionary Search Engine Optimization methods into our work, something that no other social media group offers.
Choosing consultants that value gimmicks before content and who throw around buzzwords like “viral” or “Web 2.0” instead of showing strategy and results will only end up as an exercise in frustration.