On-line social media has utterly changed not only the way we interact, but more importantly the way that a customer will fundamentally interact with business.
With more than 900 million people using the internet world-wide, Facebook on its own is a huge marketing entity, with many others like Twitter, Youtube, Linkedin and Google Plus. Although we are subject to a lot of media hype and hysteria, social media sites have fundamentally changed the way that any kind of business that has a public presence operates, and are now as essential to a business as an email address and a web-site.
But along with all the obvious differences that social media has brought to marketing, it is essential to have a realistic assessment of its capabilities and results.
With any kind of new marketing bandwagon comes numerous dishonest or ill-informed fly-by-night firms and “social media experts” who focus on new businesses by over-hyping the potential and being unable to deliver.
Many millions of dollars and incalculable time is utterly wasted on useless social media ideas every day. Social media is not magic. Without solid marketing and business fundamentals behind it, an online social media presence can only fail and simply be a waste of time and money.
Despite hyping the misconception of ‘free’ advertising with ‘zero’ start-up and/or hosting fees, social media requires a constant presence, fresh content and site maintenance to result in success, which demands valuable time that many businesses simply can’t afford to spare. This is where Social Media Brisbane can do all the work for you, while allowing for oversight and approval by their clients.
Examples of where people commonly go wrong with social media include:
• Bad Content
Dreary or plagiarised items, out-dated advice, and embarrassing attempts to be hip are all too common regarding content published online. Be honest with yourself, people who do business on the internet are generally savvy, and can sniff out hypocrisy and condescension from miles away.
Creating a good online social network takes time and resolve. A successful network will not sprout up in a jiffy, you need time and content in order to grow. A business may start up a social media profile, watch the results for a couple of weeks and then quit with annoyance when they don’t see the unrealistic results they expected.
This also ties into:
Spacing out your content regularly over numerous platforms is a lot better than using up all your content at once or especially not updating at all. Nobody likes a spammer, but with the overload of information that we receive every day, without a consistent reminder of your brand’s presence you will very quickly be forgotten. Just a weekly update will see results regarding maintaining and developing relationships with customers.
We here at Social Media Brisbane are experienced and know exactly how social media operates, and treat it as a interrelated part of your marketing strategy rather than the be all and end all.
We also integrate revolutionary Search Engine Optimization procedures into our work, something no other social media group does.
Choosing consultants who value gimmicks instead of content and that endlessly throw around buzzwords such as “viral” or “Web 2.0” instead of showing strategy and goals can only result in it having been an exercise in frustration.